NFC Labels
Increased customer engagement with NFC labels
Labelling plays a pivotal role in helping to address many challenges that retailers face.
Using NFC technology, brands have access to a whole new way of interacting with customers directly by using their labelling, readable without specialist hardware.
An overview of NFC technology
Near Field Communication (NFC) is an RFID technology widely used in retail. Powering mobile payments and interactive marketing campaigns.
Offering a seamless and interactive bridge between brands and consumers, NFC technology has the potential to transform the retail landscape. With over 3 billion NFC-enabled smartphones globally, this technology is key to unlocking unparalleled consumer engagement.
Interested in learning more about our NFC label options? Continue reading below to discover our Eyewall label family.
Use cases in retail
Consumer engagement
Being able to engage with your customer base is vital in the modern age of retail. NFC allows you to communicate and engage digitally with your audience pre- and post-purchase.
Product & company information
Consumers are more inquisitive and demanding of information than ever before. With NFC, you can quickly provide links and access to key information to satisfy their needs.
Product authentication
Your brand’s products are sought after, but that also comes with the pressure of proving authenticity. With secure NFC, customers can verify at a tap whether a product is genuine or not.
Customer loyalty schemes
Customer loyalty schemes have proved to be very successful. Create personalized experiences for your customers that can be easily accessed at a tap.
Digital Product Passport
The EU Digital Product Passport legislation we know is coming, and brands need to be prepared. NFC can provide an easy link to your serialised data for each item.
Introducing Eyewall NFC labels
Engage on a more meaningful level with your customers pre- and post-sale easier than ever with the Eyewall family of NFC labels.
Available in 3 different label types: Eyewall, Eyewall Large and Eyewall Tamper. All with different properties and use cases across multiple retail verticals.
Provide enhanced product information, recommendations and end-of-life information at the tap of a smartphone, with secure product authentication to verify genuine items.
Eyewall & Eyewall Large
Eyewall NFC labels simplify pre- and post-sale engagement, delivering product information, recommendations, and with options for secure authentication for genuine items.
The two different sizes of label available will appeal to differing requirements, with the Eyewall large boasting a greater read range and large memory capacity.
Eyewall Tamper
Designed to offer tamper detection and authentication, The Eyewall Tamper offers enhanced consumer engagement possibilities through NFC technology to a wide range of packaged goods and merchandise across many industries and markets.
Ideal for pharma and beverage industries, the Eyewall Tamper can detect when a bottle or container has been opened by the "break" in the label and store this data for easy confirmation.
