The European Digital Product Passport (DPP) is an EU labelling regulation to help drive transformational change required on how products are designed and manufactured to:
- Promote circular economy processes
- Encourage sustainable consumption
- Prevent waste.
The purpose is to digitally collect and record product data, from raw materials and production methods through to repair and recycling, across the value chain of a product and during its total lifecycle.
Packaging and labels plays a crucial role as the carrier of this information and a key part of how the consumer can access this information pre and post sale.