Want the power to engage 3 billion smartphone users globally, before and after a sale? You’ve got it! Keep reading to learn about our new Eyewall labels, their use cases and capabilities, and how they can help you enhance the customer experience on the shop floor and way beyond.
Meet Eyewall: our newest family of NFC labels
The Eyewall family is a trio of round NFC-enabled labels, each designed to meet a specific use case in retail, luxury, medicine, food and beverages, and libraries. Depending on the need, they can be embedded into different products or applied as anti-tamper labels.
Because Eyewall labels contain encrypted NFC (near-field communication) chips, they open up a ton of customer experience possibilities, all accessible with the tap of a smartphone. Without further ado, let’s meet the crew…
Understanding NFC technology:
what is NFC and how does it engage customers?
Eyewall
These dinky 24mm labels have a round, compact design that allows them to fit neatly onto most products and packaging. They’re NFC-enabled, so customers can scan them with a smartphone to unlock the info or goodies you’ve stored there.
Eyewall Large
Eyewall Large labels are designed for the ‘go big or go home’ crowd (or people with larger items to tag). They’ve got HF RFID capabilities and operate at a lower frequency than labels like our RAIN RFID inlays, for example. This means they’re perfect for close-contact scans in applications such as libraries.
Eyewall Tamper
Want to stop people from tampering with your stuff? Eyewall Tamper should be your go-to. Its long stickable strip breaks when the product is opened, creating a digital record of the time of breach while giving visual evidence. It comes with all the standard engagement goodness of NFC tech, too. The tamper is ideal for wines and beverages, as well as having use cases in pharmaceutical and other industries where the integrity of the product inside the packaging is paramount.
Now that you’ve been introduced to the family let’s delve into all the excellent use cases and benefits you’ll enjoy when you tag products with Eyewall labels.
Why try Eyewall?
Upselling opportunities
You’re living in a world where products can upsell by themselves. Wild, isn’t it? Eyewall labels allow you to snag a tasty sales uplift using the encoded NFC chip to recommend similar or complementary products to complete an outfit, skincare regimen, or meal deal via your customers' smartphone.
Meaningful engagement
Eyewall labels make it oh so easy to engage with customers on a more meaningful level, pre- and post-sale. We’re talking dynamic, personalized experiences at the tap of a tag or sales support info accessible post-purchase. You could even use your Eyewall labels as part of loyalty programs or to give detailed product and end-of-life info as part of your Digital Product Passport rollout.
Read: how NFC technology can boost engagement
Easy, secure authentication
Safeguard your luxury products by giving shoppers a super easy way to authenticate quickly using their smartphone. Because NFC tech is encrypted (that’s why banking apps and smartphone wallets use it), it’s incredibly difficult to tamper with the data on the chip. Products like accessories and footwear can carry the NFC label for their entire lifecycle for authentic reselling, either customer-to-customer or via your own pre-loved marketplace.
Protect food and drinks
Luxury alcohol, exclusive batches and one-of-a-kind vintages can now get the same protection and encrypted authentication as other products. An Eyewall Tamper label can ensure the bottle is unopened and from a verified provenance. The HF RFID capabilities of the Eyewall Large can help with temperature monitoring and inventory control, too!
Authenticate and safeguard medicine
Okay, if you’re an apparel retailer, this won’t apply to you, but knowing everything the tech can do is handy, right? The Eyewall Tamper label is super convenient for medication — one easy scan gives you access to detailed (and encrypted!) information about the medication, access to records, safety info, and authentication. Not to mention tamper control via the breakage strip. It’s a game-changer, honestly.
Read: How NFC tags can protect luxury brands
Which label is best for you?
Choosing your ideal label can be a tricky business. It might differ from product to product and depend on factors like budget, rollout plan, use case, and goals. That’s why we always recommend having an expert team in your corner to help guide your journey.
Label experts like ours have decades of experience helping retailers and brands find their perfect fit. They’ve even designed new intelligent label solutions (case in point, the new Eyewall labels) to suit specific customer use cases. That’s the benefit of working with a vertically integrated global label partner, not to mention seamless sourcing and training from local teams worldwide.
Explore our intelligent label portfolio
Want to quiz us about the new Eyewall labels? Perhaps you’re keen to find out if they’ll work for you and your products? Get in touch with our team and ask away. From project planning and rollout to training and long-term support, we do it all — there’s not much we can’t answer. If you want NFC-enabled product labels, we’ll help you get there!
