Believe it or not, garment labeling plays an active part in building customer trust. In a brick-and-mortar shop, labels are a critical factor in the buying process. After an online purchase, garment labels verify the digital information your customer was seduced by. In both scenarios, labels are a trust cue.
Our experts have helped hundreds of brands maintain a consistent, trustworthy global presence over the last fifty years. In our experience, there are three main ways labels can bolster brand trust. Here’s how to put them to work…
1. Produce brand colors consistently
Visual identity is a key principle in branding. According to statistics published by Forbes, color improves brand recognition by up to 80%. Unfortunately, your visual brand goes through multiple departments and stages before reaching the customer. Each pair of hands and each development stage is an opportunity for things to go wrong.
Read more: 6 ways labels can enhance your brand
One main concern is achieving consistent colors across all your apparel labeling, no matter where or how it's created. Anyone tasked with creating garment labeling will have encountered this problem before — the colors in the woven labels don't match the ones printed on uncoated paper, which don't match the ones printed in a different location. Color consistency isn’t easy…unless you have a print partner with decades of color-matching experience and a global presence, that is.
Working with a labeling partner like us makes it much easier to reliably reproduce brand colors because we’ve got a global presence, which means globally consistent processes. Doesn’t matter which country you’re making labels in and what you’re reproducing them on; our experts will ensure all the colors match your brand across the different materials.
2. Accurate stock information (it’s easier than it sounds)
Poor stock control is the fastest way to make yourself look unreliable in front of customers. Imagine it — they reserve a garment online for in-store pick up because your system shows it as ‘in stock’…but you can’t find it anywhere. It’s unlikely the customer will risk trusting your online stock information again. You lose a sale and look unreliable in the process.
Eradicate the issue by adding RFID (radio frequency identification) inlays into your labels. RFID provides up to 99% stock accuracy and complete visibility throughout the supply chain. Yeah, it’s just as dreamy as it sounds. Need to divert stock en route from Nottingham to Milan? No problem. Because you know where it is and when you can make the necessary adjustments. You’ll save time and money and get the right stock where it’s needed. Boom!
Read more: How RFID labels work for you after the sale
3. Transparency on sustainability claims
How many retailers tote sustainability as a core brand value without ever giving the customer access to the facts and data behind those claims? Nothing raises suspicion faster. Give your customers immediate access to supply chain information, certifications, and garment information using something as simple as a QR code.
Read more: How to start the journey to plastic-free packaging
Adding a QR code linking to sustainability info could also help you prepare for the EU Strategy for Sustainable and Circular Textiles, which requires all ‘regulated’ garments to hold a Digital Product Passport (DPP) by July 2026.
A secure DPP link can be scanned and viewed by customers before they purchase, giving them full transparency over the environmental impact and letting them trace substances back up the supply chain. Your garment care labels are prime territory for QR code passports, but you’ve also got the option to weave them into woven labels. This means your information is accessible for the entire lifecycle of the garment – how about that for building trust? Ask us about it.
Branding is just as much about the small details as the big, showy gestures. To start making full use of your garment labels, get in touch with our team today. You’ll benefit from consistent print on a global level, as well as seamless service through smart label technology. If you’ve got the ideas, we’ll find a way to make it happen.