The role of RFID and BOPIS in delivering a successful omnichannel model

When non-essential shops closed at the start of 2020, millions of items sat on store shelves out of sight, away from customers. Unsurprisingly, e-commerce grew by the same amount during the first two months of the pandemic as it had in the previous five years^[1]. For retailers, this presented an opportunity to utilise stores as mini-fulfilment centres which vastly reduced the cost and time involved in the delivery of stock around the country, or even world. Capabilities that only the warehouse could once perform - including packing online orders - could be processed by associates within the store, using stock from the store shelves or stockroom.