Changing Checkouts: Frictionless compatible security at the checkout

Recent years has seen a shift in attitude amongst retailers who now place more emphasis than ever on the customer experience^[1].

While the entire customer journey matters, for a retailer perhaps the most important interaction is at the checkout. It's the final direct interaction between a customer and a retailer, and the last thing a customer will remember before leaving.

[1]Trust Pilot, 5 reasons why customer experience is the pulse of every business right now, Mar 2020