Your Free DPP Tagging Guide
As the fashion industry prepares for the launch of Digital Product Passports (DPP), labels play a pivotal role. The success of our DPP project depends on durable, lifecycle-long labels—without them, any SaaS platform becomes redundant.
In our free guide, we explain what DPP covers and how this moment creates an opportunity to use these label updates to address other challenges within your business and unlock additional ROI.
Things to consider with DPP
QR codes are just a way of letting your customers reach information. This information, however, still needs to be housed somewhere, such as a bespoke platform or secure web location. The same applies to NFC.
If considering the use of QR codes to facilitate your European Digital Product Passport obligations, you also need to consider that the link to your information must be attached to the garment itself, not just on a label or hang tag.
Beyond DPP compliance
DPP compliance is more than just a regulatory necessity for brands, it’s an opportunity to go beyond and plan for a sustainable future and build genuine customer connections with your products.
Encourage circular initiatives through after-care instructions, repair and recycling opportunities, and even resale schemes, while expanding consumer DPP interactions to include product authenticity.
To find out more, download our Free DPP guide below.
