• The toy company installs the next generation NEO antennas that cover wide aisle widths with a new and elegant design
  • Both companies maintain their mutual trust during the Toys“R”Us stores rebrand after more than 20 years working together


The leading toy sales company Toys”R”Us relies on Checkpoint Systems’ leading anti-theft solutions to protect their stores while changing its aesthetics with the new NEO antennas; next generation technology.

This collaboration, which has spanned more than 20 years, reaffirms the Canadian multinational as the partner of choice in protecting the retail stores of the leading toy seller in Spain.


During the Toys”R”Us image remodelling campaign, the NEO NG10 antennas were chosen to change the entrances of its establishments. This technology allows wide aisle widths for clearer entrances, increasing detection range by up to 35%1 to protect even the smallest products. NEO NG10 antennas also provide an exclusive plexiglass design with customizable LED lights and audio.

The upgrade is accompanied by a wide assortment of anti-theft labels that protect items without harming the brand image. The chosen anti-theft solution positions Toys”R”Us at the forefront of anti-theft security and reaffirms the trust in Checkpoint Systems as an industry leader.


Miguel Angel Carrasco, COO of Toys”R”Us, emphasizes its goal of remodelling the image of its stores: “We want to show our customers a renewed company adapted to the times. For this reason, we have decided to update our establishments, and the aesthetics of the new Checkpoint antennas allows us to transmit this idea from the moment the visitor arrives at the store entrance”.


Emanuele Soncin, Business Unit Director of Checkpoint Systems in Spain, highlights the importance of the new antennas to illustrate the company's innovation: "With the NEO range we mark a milestone in the market. At Checkpoint we invest in R&D to stay at the forefront of technology and continue to offer effective solutions to improve our clients' businesses”.



1Compared to EVOLVE P10 antenna