The customer

Lagardère Travel Retail, one of the four divisions of the Lagardère group, is a pioneering global leader in the travel retail industry. Operating over 5,120 stores across Travel Essentials, Duty Free & Fashion, and Foodservice in airports, railway stations, and other concessions in 42 countries worldwide.

Lagardère Travel Retail manages more than 110 stores located in airports and train stations in Spain and Portugal, generating an annual turnover of close to 110 million euros. The company is dedicated to enriching the travelers' experience by offering a varied and personalized selection of products and transforming waiting times into opportunities for discovery.

The challenge

The growing passenger traffic at Madrid-Barajas Airport has increased by 19% in the last year, now exceeding 60.2 million passengers per year (1). This has emphasized how crucial it is to safeguard Lagarderé's stores by using innovation and technology to handle the enormous influx.

Sergio Ramos Peñuela as head of Lagardère's Fashion & Duty Free in Spain: "One of the pillars of our philosophy is to be at the forefront of innovation to improve all areas of business, especially the consumer shopping experience. With this new security system, we invite passengers to comfortably access each store with the leading anti-theft protection on the market".

The solution

To help them improve their security, Lagarderè stores will be equipped with the RFID Overhead OH-2, which offers very wide entrances thanks to an "invisible" system that works with RFID technology and allows items to be protected (even if they are close to the antennas). Another advantage is the precision that characterizes RFID, which minimizes false alarms, avoids embarrassing situations, and improves the customer experience. The application of RFID in airports, such as Barajas, demonstrates the importance of advanced security measures in high-traffic environments.

This partnership will be implemented at "The Gallery In Madrid" store at Barajas airport and, in addition to providing better security, will enhance the shopping experience for customers. This store offers a wide range of fashion products and accessories, aimed at a demanding public looking for quality.

Emanuele Soncin, Business Unit Director for Checkpoint Systems in Spain, Portugal and France: "This new partnership with Lagardère will enable us to provide them with a better service, and to continue offering innovative solutions tailored to each sector needs. The application of RFID technology as an anti-theft system is the best decision they could have made as it will allow them to improve the detection and accuracy of their systems to achieve more effective results".