Store Design with EAS
Consumer emotion is a key trigger for the shopping experience and consumers directly respond to sensory stimuli which – other than sight – cannot be replicated through a digital channel. To influence this, the majority of retailers strive for an open environment in which merchandise is displayed for people to touch, feel, smell and inspect. But without innovative and technologically advanced anti-theft solutions, this holistic approach can leave retailers wide open with thousands of products ripe for the picking.
In this download we look at how retailers are finding that they don’t need to compromise on their store design to implement an effective EAS program.