Driven by Gen Z and the pandemic, consumer behavior has radically shifted to prioritize convenience and speed. This positions social commerce (about 53%1 of Gen Z buying on platforms) and fast delivery as key; in fact, 65%2 of consumers demand speed. Retailers are responding by realizing that fulfilling Click & Collect orders (Buy online, pick up in store) from their existing stores' inventory is more beneficial, transforming shopping from a mere transaction into an experience.
As consumer habits continue to evolve, brands and retailers must adapt by refining their order fulfillment strategies—whether it's home delivery, inter-store transfers, or the increasingly popular Click & Collect model. These models allow customers to purchase products via a website, mobile app, or social media shop and collect them from a physical store once the order is ready. This model benefits both retailers and consumers by eliminating shipping fees and offering greater flexibility.
Advantages of the Click & Collect Model:
Increased foot traffic to physical stores:
When customers come to a brick-and-mortar location just to pick up an order, they are physically entering the store. This process guarantees foot traffic that the store might not have otherwise received, turning the store into a fulfillment hub that generates organic visits.
Higher likelihood of additional in-store purchases:
Once customers are in the store to collect their pre-paid order, they often browse. This is the upsell opportunity, a customer who came for one item may spontaneously decide to buy accessories, impulse buys near the checkout, or items they forgot to order online. This frequently leads to a higher overall transaction value than the original online order.
Enhanced customer experience:
Click & Collect model directly addresses the modern demand for speed and convenience. Customers save time and money by avoiding shipping fees and the uncertainty of waiting for a delivery truck. They also get immediate confirmation that their item is available locally. This seamless integration of online ordering with the instant gratification of in-store pickup builds loyalty and positions the retailer as a flexible and customer-centric brand.
Reduced shipping and delivery costs:
By having customers pick up their own items, retailers significantly reduce the costs associated with last-mile delivery, which is often the most expensive part of the supply chain. This saving can be substantial and directly contributes to a better profit margin per sale. It also simplifies logistics by reducing the volume of packages that must be managed by third-party carriers.
To meet this model’s demands, Checkpoint introduces its new “Manage Orders” feature set, an extension of the ItemOptix™ for Retail module, designed to make order fulfillment from stores faster, smarter, and more accurate:
Real-Time Visibility
Using RFID technology, retailers gain instant insight into product location. For example, if a team member is preparing an order and needs to locate a specific item, RFID tracking eliminates wasted time searching, enabling faster and more efficient fulfillment.
Omnichannel Synchronization
Our software integrates seamlessly with your e-commerce and inventory systems, ensuring real-time inventory updates. This prevents issues like overselling out-of-stock items and supports a smooth customer experience by maintaining inventory accuracy across all platforms.
Faster Fulfillment
Speed is essential. With “Manage Orders,” retailers can automate workflows and accelerate delivery times. RFID-powered item tracking ensures that orders are fulfilled quickly and precisely—no more hours spent hunting for products.
Minimal Errors, Maximum Accuracy
Traditional order management systems often struggle with missing items or incorrect shipments. With RFID scanning, every order is verified for accuracy—right quantity, correct sizes, colors, and models—ensuring customer satisfaction and reducing costly mistakes.
Improved Customer Satisfaction
Delivering a seamless and reliable shopping experience is key to earning customer loyalty. When orders are fulfilled accurately, processed quickly, and delivered on time—with real-time tracking available throughout the journey—customers feel valued and confident in your brand.
A powerful order fulfillment system ensures that shoppers receive exactly what they purchased, without delays or errors. This builds trust, reduces frustration, and encourages repeat business. In today’s competitive retail landscape, customer satisfaction isn’t just a goal—it’s a strategic advantage.
By investing in our RFID-based ItemOptix™ Manage Orders solution. By integrating unmatched speed, precision, and transparency, you empower every customer experience to evolve from purely transactional to genuinely exceptional.
