Digitalization in the health and beauty industry is crucial due to the wide range of products susceptible to theft. In addition, significant changes are taking place, from supply chain management to inventory visibility to creating richer experiences for consumers. So for Health & Beauty retailers, there are two main challenges: to provide their customers with a seamless shopping experience by merging the digital and physical retail worlds; and to ensure supply-chain integrity.
Technology plays a crucial role in this digital transformation. An innovative solution that is gaining ground is adding a digital identity to each product. Checkpoint Systems' digital identification solutions, such as RFID technology, can help brands stay relevant while improving their financial performance. This technology enhances inventory tracking, prevents theft, and enables personalized shopping experiences.