QR codes were created in Japan in 1994 by DENSO WAVE, a subsidiary of Toyota, to improve the tracking of vehicles and parts in the automotive industry and was looking for a faster and more robust technology than the traditional barcode.
Led by Masahiro Hara, his team developed a technology that made it possible to read large amounts of information quickly. After a year of research, they managed to define an ideal ratio of black-to-white areas (1:1:3:1), which allowed the codes to be scanned from any angle. Although initially designed for the manufacturing sector, the popularisation of smartphones and their open-source nature have extended their use to multiple industries, improving interaction between customers and products.
With QR codes, customers can instantly access detailed product information such as webpages, recipes, promotions, usage instructions, and more. Rather than relying solely on traditional labels, consumers can scan a QR code easily with their smartphones to obtain additional product details. In this post, we will explore how to use QR codes to improve the shopping experience.
Evolution from Barcodes to QR Codes and NFC Technology
Traditional barcodes have been a staple in retail for decades, but they have limited data storage capacity. QR codes, on the other hand, can hold much more information and can be customised to include details like product origin, ingredients, or usage suggestions. Additionally, Near Field Communication (NFC) technology complements QR codes by allowing consumers to simply tap their phones against a label to instantly access information.
It's important to remember that NFC uses a different frequency yet still functions inside the Radio Frequency Identification (RFID) spectrum.
A key difference between NFC and QR codes is that QR codes are static, meaning they always lead to the same link or content. However, NFC tags are dynamic, allowing brands to modify the content users access, such as changing it based on a specific marketing campaign for example.
This transition from barcodes to QR codes and NFC offers greater transparency, enabling brands to connect with customers in a more meaningful way. Imagine scanning a clothing label and immediately seeing styling suggestions, care instructions, or sustainability details, all before making a purchase decision.
Integrating QR Codes with RFID Technology
One of the most groundbreaking innovations in this space is the use of QR codes with RFID technology, particularly in the context of Digital Product Passports (DPP). Combining these two tools enhances accuracy and security across the supply chain. While QR codes provide instant access to product information, RFID tags add an extra level of efficiency by enabling wireless identification and tracking of items throughout the supply chain.
Checkpoint Systems has introduced GEMINI TAG™, an innovative solution for retail labeling. This technology combines QR codes and RFID technology into a single system, transforming how brands deliver information to consumers. GEMINI TAG includes two identical codes, which can be QR, barcodes, or others, placed on a sewn-in pocket label and a sticker on the hangtag. By scanning the QR code linked to the RFID tag, consumers can access specific product information, such as where the item was manufactured, the materials used, and details about the brand’s sustainability practices. This enhances consumer experience by offering greater transparency and helps brands align with their sustainability goals, addressing key aspects of the DPP initiative.
QR codes are transforming the shopping experience by providing customers with instant access to valuable information. When integrated with RFID technology, as in the case of the GEMINI TAG™, this combination offers an innovative solution for both retailers and consumers. As brands continue to innovate, tools like the GEMINI TAG will ensure a smoother, more efficient, and enriching shopping experience for all.
