Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimization of our online marketing efforts.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns. Experience in B2B marketing in the retail industry or technology industry would be advantageous.

Responsibilities:

• Website management and on-going improvements across all Checkpoint websites globally. Be actively involved in SEO efforts (keywords, image optimization etc)
• Create and upload copy and images for the website. Collaborate with designers to improve user experience of the site
• Use web analytics software to monitor the performance of the website and make recommendations for improvement using a variety of web analytics tools
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Design website banners and assist with web visuals
• Conduct keyword research and recommend on-going improvements
• Contribute to social media engagement and brand awareness campaigns
• Launch optimized online adverts through Google Adwords, linkedIn etc.
• Liaising with external agencies where necessary
• Develop and drive content and resources for the website
• Keep up to date with current digital trends

Requirements

• Proven experience as Digital Marketing Executive or similar role for at least 5 years
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B social media, Google Adwords and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field preferred but not essential.

Skills

You’ll need to have:

• Strong verbal communication skills for articulating ideas to colleagues and stakeholders
• Excellent written communication skills for producing high quality content
• Attention to detail and accuracy
• The ability to work independently and flexibly
• The capacity to prioritise and work across multiple projects
• The ability to work as part of a team
• Organisational skills with the ability to deliver a high volume of quality work
• Creative skills for contributing new and innovative ideas
• The ability to work well under pressure and meet deadlines
• Analytical skills
• Knowledge of existing and emerging social media platforms
• Excellent IT skills.