News & Events Press


The next generation hard tag that fights theft and improves inventory accuracy

Helping apparel retailers simultaneously improve their inventory accuracy while protecting merchandise from theft, Checkpoint Systems – a global leader in source to shopper solutions – has announced the launch of its new Gen7 hard tag.


Suitable for a diverse range of apparel merchandise, including underwear, shirts, dresses, coats and belts, the Gen7 HT range is specifically designed to protect high-theft items. The Gen7 features a new design that makes it quicker and easier to remove at POS for re-use, while its innovative locking mechanism means it’s incredibly difficult for shoplifters to open using tools.


The tags can be easily applied in-store, or through Checkpoint’s @Source programme, with the latter delivering enhanced inventory accuracy and visibility throughout the supply chain.


The mini Gen7 – RFID only - thanks to its lightweight design and small size, is ideal for intimates and delicate apparel items. The Dual Technology version is designed to work with RF or AM electronic article surveillance (EAS) antennas, and also supports RFID technology. This hard tag is the perfect solution for retailers that are investing in RFID technology, while maintaining their existing EAS systems.


By using “RFID as EAS” the tags perform exceptionally well with superior detection in even a wide store door configuration.


Irene Fernandez, Product Management Europe at Checkpoint Systems, commented:

“Our Gen7 hard tag is a well-rounded solution for retailers that want to garner the best from RFID and RF/AM technologies. Whether it’s the more advanced Dual Technology version or the Mini, the tags will provide a visual deterrent with market-leading detection that will ensure all merchandise is protected against theft.”


The new range of Gen7 hard tags are available immediately.

PR Contact

Meriç Bataille
EMEA Channel Marketing Manager
Checkpoint Systems

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About Checkpoint Systems

Checkpoint Systems, a division of CCL Industries, addresses two critical issues for its customers: Improving Profitability and Improving Consumer experience. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint recognizes the challenges faced by its customers in the rapidly evolving retail market. We deliver intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud based solutions, Checkpoint optimizes operational efficiencies through analysis of real time data captured throughout the Supply Chain and in store then translating this to clear concise actions and tasks.

We provide end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labeling capabilities, to brand, secure and track merchandise from source to shelf. Checkpoint’s customers benefit from increased sales and profits by implementing merchandise availability solutions, to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Checkpoint operates in every major geographic market and employs 4,500 people worldwide.

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