{"id":7902,"date":"2026-02-11T14:25:51","date_gmt":"2026-02-11T14:25:51","guid":{"rendered":"https:\/\/checkpointsystems.com\/pt\/?p=7902"},"modified":"2026-02-11T14:25:51","modified_gmt":"2026-02-11T14:25:51","slug":"checkpoint-na-euroshop","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/checkpoint-na-euroshop\/","title":{"rendered":"A Checkpoint Systems revela inova\u00e7\u00e3o RFID 360\u2070 na EuroShop 2026"},"content":{"rendered":"

Durante a EuroShop 2026, a principal feira de com\u00e9rcio retalhista do mundo, que decorre de 22 a 26 de fevereiro em D\u00fcsseldorf (Alemanha), a Checkpoint Systems ir\u00e1 demonstrar como a RFID est\u00e1 a redefinir a efici\u00eancia, a visibilidade e a preven\u00e7\u00e3o de perdas ao longo da cadeia de abastecimento do retalho<\/p>\n

No seu expositor de 110 m\u00b2 (Pavilh\u00e3o 6\/ E23<\/a>), organizado em torno de tr\u00eas \u00e1reas de demonstra\u00e7\u00e3o espec\u00edficas, a Checkpoint apresentar\u00e1 um ecossistema abrangente de inova\u00e7\u00f5es RFID. Atrav\u00e9s de demonstra\u00e7\u00f5es ao vivo e casos de utiliza\u00e7\u00e3o reais, os visitantes poder\u00e3o comprovar como uma abordagem RFID 360\u00b0 totalmente integrada pode transformar de forma sustent\u00e1vel as opera\u00e7\u00f5es, desde a produ\u00e7\u00e3o at\u00e9 ao ponto de venda.<\/p>\n

RFID no Ponto de Venda: visibilidade, desempenho e preven\u00e7\u00e3o de perdas<\/h2>\n

A primeira \u00e1rea do expositor foca-se em solu\u00e7\u00f5es para o ponto de venda, destacando solu\u00e7\u00f5es RFID projetadas para oferecer visibilidade do stock em tempo real, otimizar opera\u00e7\u00f5es e melhorar a experi\u00eancia do cliente.<\/p>\n

Um destaque importante \u00e9 a SFERO<\/strong>\u2122<\/strong> RFID Checkout<\/strong>, uma inova\u00e7\u00e3o chave na luta contra as perdas. Projetada para apoiar a crescente ado\u00e7\u00e3o de RFID no retalho no setor de alimenta\u00e7\u00e3o e mercearia, a SFERO \u00e9 a primeira antena RFID EAS integrada diretamente no checkout. <\/strong>Na EuroShop, ser\u00e1 poss\u00edvel assistir a uma demonstra\u00e7\u00e3o de uma zona de pagamento pelas m\u00e3os da Kider Store Solutions, um especialista em instala\u00e7\u00e3o de lojas de retalho e sistemas de checkout.<\/strong><\/p>\n

\"\"<\/p>\n

A Checkpoint revelar\u00e1 tamb\u00e9m pela primeira vez a sua nova antena de tecnologia dupla a NEO<\/strong>\u2122<\/strong> RF\/RFID<\/strong>, que combina preven\u00e7\u00e3o de furtos com a intelig\u00eancia dos dados RFID. Esta solu\u00e7\u00e3o complementa a plataforma mais ampla SFERO, que combina antenas avan\u00e7adas, sensores no ch\u00e3o e de teto para garantir a dete\u00e7\u00e3o ideal nas sa\u00eddas das lojas. Esta zona conta tamb\u00e9m com a apresenta\u00e7\u00e3o de acess\u00f3rios inovadores do portef\u00f3lio da Alpha High Theft Solutions<\/strong> para proteger produtos sens\u00edveis e de alto valor.<\/p>\n

Outro destaque \u00e9 o leitor READFINITY<\/strong>\u2122 <\/strong>RFID<\/strong>, de \u00faltima gera\u00e7\u00e3o da Checkpoint. Compacto, de alto desempenho e equipado com conectividade avan\u00e7ada, o leitor READFINITY RFID estabelece um novo padr\u00e3o para opera\u00e7\u00f5es de ponto de venda RFID. A sua versatilidade permite tamb\u00e9m aplica\u00e7\u00f5es como a seguran\u00e7a de sa\u00eddas de loja, monitoriza\u00e7\u00e3o dos n\u00edveis de stock, gest\u00e3o do invent\u00e1rio e apoio a opera\u00e7\u00f5es de armaz\u00e9m, gra\u00e7as \u00e0 sua integra\u00e7\u00e3o perfeita dentro do ecossistema RFID mais amplo.<\/p>\n

Uma demonstra\u00e7\u00e3o de retalho simulada ilustrar\u00e1 a maturidade dos casos de utiliza\u00e7\u00e3o da RFID, mostrando como produtos equipados com inlays UHF e NFC interagem com leitores e ecr\u00e3s digitais para fornecer informa\u00e7\u00f5es em tempo-real e com valor agregado. Esta demonstra\u00e7\u00e3o destaca o extenso portef\u00f3lio de inlays da Checkpoint, adapt\u00e1vel a uma ampla variedade de produtos e aplica\u00e7\u00f5es, incluindo reutiliza\u00e7\u00e3o, rastreamento de ativos e, at\u00e9, frigor\u00edficos conectados.<\/p>\n

No stand ser\u00e1 tamb\u00e9m apresentada a Checkpoint Store Operations<\/strong>\u2122<\/strong>, uma plataforma baseada na nuvem para supervis\u00e3o centralizada de sistemas EAS RF e RFID. Enriquecida com dados RFID, fornece visibilidade em tempo-real do estado e atividade do sistema, incluindo taxas de convers\u00e3o de provadores e eventos de alarme RF e RFID. Com a sua aplica\u00e7\u00e3o m\u00f3vel<\/strong>, as equipas de loja obt\u00eam acesso instant\u00e2neo a alertas e KPIs, permitindo opera\u00e7\u00f5es mais proativas e eficientes.<\/p>\n

Solu\u00e7\u00f5es de RFID para otimizar a produ\u00e7\u00e3o e proteger os fluxos ascendentes<\/h2>\n

A segunda \u00e1rea do expositor foca-se em solu\u00e7\u00f5es de produ\u00e7\u00e3o, demonstrando como a RFID pode otimizar processos produtitvos, melhorar a rastreabilidade de ativos e automatizar fluxos de trabalho.<\/p>\n

Os visitantes poder\u00e3o conhecer a impress<\/strong>\u00e3<\/strong>o de etiquetas SPRINT<\/strong>\u2122<\/strong>, uma nova solu\u00e7\u00e3o de rotulagem RFID on-demand, especialmente adequada para a ind\u00fastria do vestu\u00e1rio. Ao permitir a produ\u00e7\u00e3o de etiquetas diretamente no local, a SPRINT reduz os prazos e oferece \u00e0s marcas maior agilidade para responder \u00e0s necessidades do mercado.<\/p>\n

A Checkpoint apresentar\u00e1 ainda a sua solu\u00e7\u00e3o RFID Countertop, capaz de ler todos os itens com etiquetas RFID dentro de uma caixa numa \u00fanica opera\u00e7\u00e3o. Projetada para vendedores, permite uma verifica\u00e7\u00e3o r\u00e1pida e fi\u00e1vel de encomendas antes do envio, al\u00e9m de apoiar as opera\u00e7\u00f5es em loja e centros de distribui\u00e7\u00e3o.<\/p>\n

Otimiza\u00e7\u00e3o de Centros de Distribui\u00e7\u00e3o com RFID escal\u00e1vel<\/h2>\n

A terceira \u00e1rea do expositor \u00e9 dedicada \u00e0 otimiza\u00e7\u00e3o de centros de distribui\u00e7\u00e3o e log\u00edstica. A Checkpoint apresentar\u00e1 um portef\u00f3lio completo de solu\u00e7\u00f5es RFID projetadas para melhorar a precis\u00e3o do stock, rastrear mercadoria e aumentar a efici\u00eancia operacional ao longo da cadeia de abastecimento.<\/p>\n

Demonstra\u00e7\u00f5es ao vivo incluem o novo RFID Countertop Pad e a RFID Mini Table, apresentando casos de utiliza\u00e7\u00e3o concretos no setor de perfumaria. O RFID Countertop Pad oferece uma solu\u00e7\u00e3o plug-and-play econ\u00f3mica para a leitura de itens individuais e liga\u00e7\u00e3o sem problemas a um tablet executando o software DC da Checkpoint.<\/p>\n

A RFID Mini Table \u00e9 uma solu\u00e7\u00e3o h\u00edbrida que suporta a leitura de artigos individuais e grande quantidade de produtos em caixas. Equipada com um ecr\u00e3 integrado sens\u00edvel ao toque, permite o rastreamento preciso de itens em armaz\u00e9ns e lojas, refor\u00e7ando a rastreabilidade de ponta a ponta.<\/p>\n

\"\"<\/p>\n

Impulsionar o futuro do retalho com RFID.<\/h2>\n

Com a presen\u00e7a na EuroShop 2026, a Checkpoint Systems reafirma o seu compromisso em apoiar retalhistas e industriais na sua transi\u00e7\u00e3o para a RFID. Ao oferecer solu\u00e7\u00f5es RFID 360\u00b0 abrangendo hardware, software e etiquetas, a empresa cobre toda a cadeia de abastecimento, desde a origem at\u00e9 \u00e0 loja.<\/p>\n

Atrav\u00e9s de demonstra\u00e7\u00f5es imersivas e inova\u00e7\u00f5es de \u00faltima gera\u00e7\u00e3o, a EuroShop 2026 proporcionar\u00e1 uma oportunidade \u00fanica de descobrir como a tecnologia RFID totalmente aproveitada se torna num poderoso impulsionador de desempenho sustent\u00e1vel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante a EuroShop 2026, a principal feira de com\u00e9rcio retalhista […]<\/p>\n","protected":false},"author":15,"featured_media":7907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[199,179,30],"class_list":["post-7902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-euroshop","tag-inlays","tag-rfid"],"yoast_head":"\nRFID 360\u00ba na EuroShop 2026 | Checkpoint Systems<\/title>\n<meta name=\"description\" content=\"Checkpoint apresenta inova\u00e7\u00e3o RFID 360\u00ba na EuroShop 2026, redefinindo efici\u00eancia, visibilidade e preven\u00e7\u00e3o de perdas no retalho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/pt\/blog\/checkpoint-na-euroshop\/\" \/>\n<meta property=\"og:locale\" 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