{"id":7696,"date":"2023-06-30T09:00:14","date_gmt":"2023-06-30T08:00:14","guid":{"rendered":"https:\/\/checkpointsstg.wpengine.com\/pt\/?p=2296"},"modified":"2023-06-30T09:00:14","modified_gmt":"2023-06-30T08:00:14","slug":"myer-testa-o-beneficio-comercial-da-tecnologia-rfid","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/myer-testa-o-beneficio-comercial-da-tecnologia-rfid\/","title":{"rendered":"Myer testa o Benef\u00edcio Comercial da Tecnologia RFID"},"content":{"rendered":"<h2><b>O Desafio:<\/b><\/h2>\n<p><span style=\"font-weight: 400\">A <strong>Myer<\/strong>, a maior loja de departamentos da Austr\u00e1lia, identificou um de melhoria envolvendo a venda de produtos da Apple em sua principal loja em Melbourne. Dessa forma, decidiu testar os benef\u00edcios da tecnologia <strong>RFID<\/strong>, concentrando-se em duas \u00e1reas em particular: precis\u00e3o de invent\u00e1rio e custos de m\u00e3o de obra de invent\u00e1rio, com o objetivo de reduzir as diferen\u00e7as de invent\u00e1rio e reduzir os custos de m\u00e3o de obra necess\u00e1rios para o invent\u00e1rio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Durante o ano financeiro de 2016-17, Myer realizou seis ciclos de invent\u00e1rio e invent\u00e1rio manual di\u00e1rio de produtos da Apple em sua loja de Melbourne City, com custos de m\u00e3o de obra significativos associados a essas atividades. Al\u00e9m desses custos, outras perdas foram relatadas devido a uma combina\u00e7\u00e3o de furtos em lojas e controles de estoque inadequados.<\/span><\/p>\n<h2><b>A Solu\u00e7\u00e3o Checkpoint Systems:<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Em 2017, Myer pediu \u00e0 <strong>Checkpoint Systems<\/strong>, fornecedora de solu\u00e7\u00f5es completas de preven\u00e7\u00e3o de perdas e visibilidade de mercadorias, para realizar um estudo de viabilidade de RFID. A Checkpoint Systems, uma divis\u00e3o das ind\u00fastrias CCL, usa padr\u00f5es GS1 que se integram perfeitamente ao processo de invent\u00e1rio de Myer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O projeto-piloto envolveu a aplica\u00e7\u00e3o de etiquetas RFID em todos os produtos da Apple na loja de Melbourne assim que chegassem com seguran\u00e7a do centro de distribui\u00e7\u00e3o e estivessem presentes no documento de remessa (excluindo qualquer imprecis\u00e3o de estoque da cadeia de suprimentos).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cada produto foi ent\u00e3o codificado pela leitura do c\u00f3digo de barras Universal Product Code (UPC) seguido pelo c\u00f3digo de barras RFID correspondente para garantir que cada artigo fosse codificado exclusivamente no invent\u00e1rio de Myer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A mercadoria era ent\u00e3o colocada em seguran\u00e7a no estoque, pronta para venda. Uma vez que um item foi vendido e removido do estoque, ele foi automaticamente retirado do sistema de estoque usando o leitor RFID, que ent\u00e3o se comunica com o software Checkpoint Systems.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Todas as manh\u00e3s e no final do dia de trabalho, foram realizadas varreduras de estoque. Em caso de discrep\u00e2ncias, foi realizada uma reconcilia\u00e7\u00e3o manual entre os dados do Checkpoint e do Myer.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Stones, Gerente Nacional de Opera\u00e7\u00f5es de Varejo, MYER.<\/span><\/p>\n<h2><b>Os Resultados:<\/b><\/h2>\n<p><span style=\"font-weight: 400\">O programa RFID foi simples de implementar e levou a uma melhoria significativa na lucratividade em todo o departamento de produtos da Apple. Isso resultou em economia nos custos de m\u00e3o-de-obra gra\u00e7as \u00e0 redu\u00e7\u00e3o do tempo de armazenamento de 2,5 horas por dia para apenas 15 minutos, juntamente com uma redu\u00e7\u00e3o acentuada nas diferen\u00e7as de estoque.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Myer mostrou que com um pouco de <strong>previs\u00e3o<\/strong> e <strong>planejamento<\/strong>, a <strong>visibilidade<\/strong> e a <strong>precis\u00e3o do estoque<\/strong> n\u00e3o precisam ser um trabalho \u00e1rduo. A <strong>marca\u00e7\u00e3o RFID<\/strong> simples em produtos Apple \u00e9 1.000 vezes mais r\u00e1pida do que o invent\u00e1rio manual.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cRealizar um estudo b\u00e1sico de viabilidade de RFID \u00e9 relativamente f\u00e1cil e de baixo custo. Depois de demonstrar os benef\u00edcios para a empresa, voc\u00ea ter\u00e1 a oportunidade de reinvestir as economias em POCs adicionais e sua jornada de RFID estar\u00e1 bem encaminhada. Encorajo todos os varejistas e propriet\u00e1rios de marcas a considerarem as melhorias que seus neg\u00f3cios poderiam obter gra\u00e7as ao uso da tecnologia RFID.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Gary Stones, Gerente Nacional de Opera\u00e7\u00f5es de Varejo, MYER.<\/span><\/p>\n<p><b>O programa Checkpoint trouxe, portanto, oito benef\u00edcios comerciais importantes:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Custos de implementa\u00e7\u00e3o gerenci\u00e1veis<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nenhuma integra\u00e7\u00e3o de TI necess\u00e1ria<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Redu\u00e7\u00e3o significativa nas perdas de estoque com redu\u00e7\u00e3o nas diferen\u00e7as de estoque de mais de 80%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reduzindo o tempo de estoque e os custos de m\u00e3o de obra em mais de 80%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Precis\u00e3o de invent\u00e1rio di\u00e1rio pr\u00f3xima a 100%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">100% de precis\u00e3o de transfer\u00eancia<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Comunica\u00e7\u00e3o simplificada de movimentos de estoque<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maior disponibilidade de produtos para apoiar as vendas<\/span><\/li>\n<\/ol>\n<p><strong>Checkpoint Systems Brasil: L\u00edder em seguran\u00e7a e solu\u00e7\u00f5es antifurto.\u00a0<\/strong><\/p>\n<p>A Checkpoint Systems \u00e9 l\u00edder mundial no fornecimento de tecnologia antifurto, etiquetagem na origem, codifica\u00e7\u00e3o, rastreabilidade e invent\u00e1rio, por meio de uma tecnologia de RFID, marca\u00e7\u00e3o e merchandising.<\/p>\n<p>Entregamos solu\u00e7\u00f5es tecnol\u00f3gicas para o varejo e atacado por mais de 50 anos e fomos incorporados ao grupo CCL Industries em 2016, maior grupo global de solu\u00e7\u00f5es em r\u00f3tulos e embalagens premium. A Checkpoint atualmente possui 22 unidades fabris, 12 centros de distribui\u00e7\u00e3o e 4 centros de desenvolvimento de softwares e produtos ao redor do mundo.<\/p>\n<p>Fale com a Checkpoint: falecom@checkpt.net<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Desafio: A Myer, a maior loja de departamentos da  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":2289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,138],"tags":[],"class_list":["post-7696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-checkpoint"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Myer testa o Benef\u00edcio Comercial da Tecnologia RFID - Checkpoint Systems Portugal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/pt\/blog\/myer-testa-o-beneficio-comercial-da-tecnologia-rfid\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myer testa o Benef\u00edcio Comercial da Tecnologia RFID - 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