{"id":7482,"date":"2023-11-13T16:28:48","date_gmt":"2023-11-13T16:28:48","guid":{"rendered":"https:\/\/checkpointsystems.com\/br\/?p=7482"},"modified":"2025-06-27T11:08:56","modified_gmt":"2025-06-27T10:08:56","slug":"black-friday-2023-como-se-preparar-para-ir-alem-dos-descontos","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/black-friday-2023-como-se-preparar-para-ir-alem-dos-descontos\/","title":{"rendered":"Black Friday 2023: Como se Preparar para ir Al\u00e9m dos Descontos?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Uma das datas mais importantes para o <\/span><b>com\u00e9rcio brasileiro<\/b><span style=\"font-weight: 400;\">, est\u00e1 se aproximando: A <\/span><b>Black Friday 2023<\/b><span style=\"font-weight: 400;\"> acontecer\u00e1 no dia 24 de novembro. Evento muito aguardado pelos consumidores e um dos que mais movimentam o <\/span><b>setor varejista<\/b><span style=\"font-weight: 400;\"> com descontos e ofertas exclusivas para a data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante a <\/span><b>Black Friday de 2022<\/b><span style=\"font-weight: 400;\">, as vendas alcan\u00e7aram um faturamento de expressivos R$ 3,9 bilh\u00f5es, marcando uma not\u00e1vel queda de 25% em rela\u00e7\u00e3o ao ano anterior, conforme dados divulgados pela Neotrust. Este cen\u00e1rio revela din\u00e2micas importantes no mercado varejista, instigando an\u00e1lises sobre os fatores que contribu\u00edram para esse decl\u00ednio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Neotrust n\u00e3o apenas trouxe \u00e0 tona essas estat\u00edsticas, mas tamb\u00e9m apresentou proje\u00e7\u00f5es otimistas para a <\/span><b>Black Friday de 2023<\/b><span style=\"font-weight: 400;\">. As estimativas apontam para um crescimento de 12,6% no faturamento em compara\u00e7\u00e3o ao ano anterior. Essa perspectiva positiva lan\u00e7a luz sobre a possibilidade de uma retomada vigorosa das atividades comerciais.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-7483 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27940%27%20height%3D%27627%27%20viewBox%3D%270%200%20940%20627%27%3E%3Crect%20width%3D%27940%27%20height%3D%27627%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/checkpointsystems.com\/br\/wp-content\/uploads\/sites\/34\/AdobeStock_560986658.jpg\" alt=\"\" width=\"940\" height=\"627\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, as proje\u00e7\u00f5es tamb\u00e9m abordam o ticket m\u00e9dio das transa\u00e7\u00f5es, sugerindo melhorias nesse indicador. Essas proje\u00e7\u00f5es sugerem que o ticket m\u00e9dio aumentar\u00e1, atingindo uma m\u00e9dia de R$623 durante os quatro dias da <\/span><b>Black Friday,<\/b><span style=\"font-weight: 400;\"> representando um aumento de 4,4% em compara\u00e7\u00e3o com a <\/span><b>Black Friday de 2022. <\/b><span style=\"font-weight: 400;\">Esse cen\u00e1rio n\u00e3o apenas aponta para um aumento nas vendas, mas tamb\u00e9m para um potencial incremento no valor m\u00e9dio gasto pelos consumidores, sugerindo um cen\u00e1rio promissor para os varejistas durante a aguardada <\/span><b>Black Friday de 2023.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com a esperan\u00e7a de um cen\u00e1rio mais favor\u00e1vel, este artigo apresenta dicas imperd\u00edveis para que seu neg\u00f3cio esteja n\u00e3o apenas pronto, mas tamb\u00e9m se destaque durante a <\/span><b>Black Friday <\/b><span style=\"font-weight: 400;\">e outras datas sazonais<\/span><b>.<\/b><span style=\"font-weight: 400;\"> N\u00e3o perca a chance de otimizar suas vendas seguindo essas orienta\u00e7\u00f5es. Confira:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Esteja Atento aos Pre\u00e7os:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Muitos consumidores aguardam o ano todo para adquirir seus desejados itens durante a Black Friday, especialmente por esperarem pre\u00e7os mais baixos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para garantir o sucesso nas vendas, \u00e9 crucial realizar uma pesquisa de pre\u00e7os entre os principais concorrentes. Encontrar um equil\u00edbrio que beneficie tanto o varejo quanto o consumidor \u00e9 essencial para n\u00e3o perder oportunidades de venda.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Tenha Somente Promo\u00e7\u00f5es Reais:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Evite pr\u00e1ticas desonestas, como aumentar os pre\u00e7os antes da Black Friday para depois simular grandes descontos. \u00d3rg\u00e3os fiscalizadores e consumidores est\u00e3o cada vez mais atentos a essas estrat\u00e9gias. Manter promo\u00e7\u00f5es reais n\u00e3o apenas evita problemas legais, mas tamb\u00e9m fortalece a confian\u00e7a dos clientes, tornando a Black Friday uma oportunidade para conquistar lealdade.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Esteja Atento ao seu Estoque:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O gerenciamento eficiente do estoque \u00e9 crucial para o sucesso durante a Black Friday. Antes do in\u00edcio das vendas, an\u00e1lise e levante dados sobre todos os produtos, suas quantidades e quais podem ser promocionados. Durante as vendas, mantenha uma aten\u00e7\u00e3o constante para evitar problemas de disponibilidade. Ferramentas como as <\/span><b>Etiquetas RFID Checkpoint <\/b><span style=\"font-weight: 400;\">podem proporcionar maior visibilidade e controle sobre o estoque, garantindo reposi\u00e7\u00f5es e acompanhamento de validade de forma \u00e1gil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O segundo semestre do ano reserva outras datas significativas, como as festividades do Natal e do Ano Novo. Estes per\u00edodos destacam-se pelo intenso movimento observado em lojas e centros comerciais, tanto pela presen\u00e7a massiva de consumidores quanto pela contrata\u00e7\u00e3o de colaboradores tempor\u00e1rios. Esse aumento na atividade comercial tamb\u00e9m eleva o risco de furtos, perdas internas e poss\u00edveis danos aos produtos.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Atendimento Humanizado:\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O atendimento humanizado deve ser prioridade total em todas as \u00e9pocas do ano, j\u00e1 na <\/span><b>Black Friday <\/b><span style=\"font-weight: 400;\">isso ser\u00e1 bem mais notado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reserve um tempo para realizar treinamento para toda a equipe, para que todos possam resolver rapidamente os problemas dos clientes e que n\u00e3o fiquem em d\u00favida durante o atendimento que ser\u00e1 feito, contribuindo para a satisfa\u00e7\u00e3o e influenciando positivamente a decis\u00e3o de compra. Um <\/span><b>atendimento humanizado<\/b><span style=\"font-weight: 400;\"> pode ser um diferencial importante, destacando sua loja em meio \u00e0 concorr\u00eancia.<\/span><b><\/b><\/p>\n<ul>\n<li><b>Aumente a Seguran\u00e7a do seu Neg\u00f3cio:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Com o aumento das visitas e inten\u00e7\u00f5es de compra durante a Black Friday, a seguran\u00e7a se torna ainda mais cr\u00edtica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A instala\u00e7\u00e3o de <\/span><b>sistemas antifurto<\/b><span style=\"font-weight: 400;\"> \u00e9 uma medida eficaz para desencorajar poss\u00edveis roubos. Estudos realizados pela Universidade da Carolina do Norte, mostram que mais de 80% dos assaltantes avaliam se a propriedade possui <\/span><b>alarmes antifurtos<\/b><span style=\"font-weight: 400;\">, desistindo em caso afirmativo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, as <\/span><b>solu\u00e7\u00f5es antifurto<\/b><span style=\"font-weight: 400;\"> para produtos colaboram para que haja maior gest\u00e3o do neg\u00f3cio, agindo na <\/span><b>preven\u00e7\u00e3o de perdas e maximiza\u00e7\u00e3o dos lucros<\/b><span style=\"font-weight: 400;\">. Existem in\u00fameras solu\u00e7\u00f5es para aplica\u00e7\u00f5es em produtos, desde etiquetas que se moldam a qualquer tipo de embalagem a etiquetas aranhas antifurto para carnes, por exemplo.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-7484 aligncenter\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27941%27%20height%3D%27627%27%20viewBox%3D%270%200%20941%20627%27%3E%3Crect%20width%3D%27941%27%20height%3D%27627%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/checkpointsystems.com\/br\/wp-content\/uploads\/sites\/34\/AdobeStock_401589322.jpg\" alt=\"\" width=\"941\" height=\"627\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Preparamos essas valiosas dicas com o objetivo de <\/span><b>fortalecer a sua estrat\u00e9gia para a Black Friday <\/b><span style=\"font-weight: 400;\">e demais eventos do segundo semestre. Ao implementar essas orienta\u00e7\u00f5es, voc\u00ea estar\u00e1 n\u00e3o apenas preparado para enfrentar os desafios sazonais, mas tamb\u00e9m capacitado para <\/span><b>potencializar suas vendas<\/b><span style=\"font-weight: 400;\"> e proporcionar experi\u00eancias positivas aos seus consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembre-se de que, al\u00e9m das oportunidades comerciais, a constru\u00e7\u00e3o de uma rela\u00e7\u00e3o s\u00f3lida com o cliente \u00e9 fundamental. Invista em um <\/span><b>atendimento humanizado<\/b><span style=\"font-weight: 400;\">, mantenha a <\/span><b>transpar\u00eancia em suas promo\u00e7\u00f5es <\/b><span style=\"font-weight: 400;\">e <\/span><b>garanta a seguran\u00e7a<\/b><span style=\"font-weight: 400;\"> do seu estabelecimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conte sempre com a ajuda da <\/span><b>Checkpoint Systems<\/b><span style=\"font-weight: 400;\">, que h\u00e1 mais de 50 anos entrega solu\u00e7\u00f5es tecnol\u00f3gicas de seguran\u00e7a antifurto e rastreabilidade, fale conosco <\/span><a href=\"http:\/\/bit.ly\/falecom-checkpoint\"><span style=\"font-weight: 400;\">clicando aqui.\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma das datas mais importantes para o com\u00e9rcio brasileiro, est\u00e1  [&#8230;]<\/p>\n","protected":false},"author":23,"featured_media":7117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,66],"tags":[],"class_list":["post-7482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-prevencao-de-perdas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2023: Como se Preparar para ir Al\u00e9m dos Descontos? 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