{"id":7383,"date":"2024-04-18T20:37:39","date_gmt":"2024-04-18T19:37:39","guid":{"rendered":"https:\/\/checkpointsystems.com\/pt\/?p=7383"},"modified":"2024-05-09T07:46:12","modified_gmt":"2024-05-09T06:46:12","slug":"garantir-o-sucesso-alpha-zone-na-blains-farm-and-fleet","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/garantir-o-sucesso-alpha-zone-na-blains-farm-and-fleet\/","title":{"rendered":"Garantir o sucesso: Alpha Zone na Blain&#8217;s Farm and Fleet"},"content":{"rendered":"<h2><strong>Apresenta\u00e7\u00e3o da Alpha Zone<\/strong><\/h2>\n<p>O novo sistema de localiza\u00e7\u00e3o de produtos Alpha\u00ae Zone da solu\u00e7\u00e3o Alpha High-Theft da Checkpoint oferece prote\u00e7\u00e3o das zonas de expositores ou de produtos valiosos sem a necessidade de fixar os produtos nos acess\u00f3rios de fixa\u00e7\u00e3o da loja. Isto permite que os consumidores manuseiem os produtos sem necessidade de os prender ou bloquear. A Alpha Zone protege os produtos em tempo real, 24 horas por dia, 7 dias por semana. Al\u00e9m disso, \u00e9 simples de usar e altamente eficaz.<\/p>\n<h2><strong>O desafio na Blain's Farm and Fleet<\/strong><\/h2>\n<p>Dan Boutelle, Gestor de Tecnologia de Seguran\u00e7a F\u00edsica e Preven\u00e7\u00e3o de Perdas na Blain's Farm and Fleet, e a sua equipa foram alvo de \"furtos maci\u00e7os\" no que diz respeito \u00e0s ferramentas el\u00e9tricas, especificamente as em exposi\u00e7\u00e3o. <em>Boutelle afirmou que este problema \"come\u00e7ou em 2020, durante a pandemia, e \u00e9ramos um dos poucos retalhistas que estavam \u201cabertos ao p\u00fablico \u201c(com expositores) e com isso surgiram muitos desafios.\u00a0 Cheg\u00e1mos a um ponto em que n\u00e3o consegu\u00edamos mant\u00ea-las (ferramentas de exposi\u00e7\u00e3o) nas prateleiras, pelo que tivemos de retirar todas as unidades de ferramentas el\u00e9tricas em exposi\u00e7\u00e3o.\u00a0 Quando fazemos isso, reduzimos as vendas ao cliente leg\u00edtimo. Os bons clientes estavam a sofrer.\"<\/em><\/p>\n<p><em>\u00a0<\/em>Ap\u00f3s v\u00e1rios meses desta abordagem, as opera\u00e7\u00f5es da loja, os compradores e os comerciantes aperceberam-se do impacto nas vendas de ferramentas el\u00e9tricas. Voltaram a Boutelle e \u00e0 sua equipa com o seu feedback: esta abordagem n\u00e3o estava a funcionar. Precisavam de voltar a ter as unidades em exposi\u00e7\u00e3o. Boutelle e a sua equipa come\u00e7aram a trabalhar para encontrar uma nova solu\u00e7\u00e3o.<\/p>\n<p>Foram exploradas v\u00e1rias op\u00e7\u00f5es, muitas delas envolvendo cabos que s\u00e3o fixados ao produto e ao expositor. Estas solu\u00e7\u00f5es n\u00e3o convenceram a Boutelle. \"<em>N\u00e3o gostei de essa apar\u00eancia. Os cabos estavam desorganizados, emaranhados e esticados. Na minha opini\u00e3o, n\u00e3o era uma boa apresenta\u00e7\u00e3o. Esta era tamb\u00e9m uma preocupa\u00e7\u00e3o dos comerciantes e do pessoal das compras, bem como do pessoal das opera\u00e7\u00f5es da loja. Precisava de arranjar algo melhor\", <\/em>diz Boutelle.<\/p>\n<p><em>\u00a0<\/em>Eric Servais, Gestor Nacional de Contas da Alpha, que tinha estado a trabalhar com a Boutelle para encontrar uma solu\u00e7\u00e3o, apresentou a Alpha Zone. Depois de explicar o funcionamento da Alpha Zone, Boutelle apercebeu-se de que seria uma boa op\u00e7\u00e3o, afirmando: <em>\"Pensei imediatamente: isto faz sentido! Fiquei entusiasmado com a ideia e, assim que vi os materiais de apoio, n\u00e3o tive d\u00favidas\".<\/em><\/p>\n<h2><em>\u00a0<\/em><strong>Alpha Zone em a\u00e7\u00e3o na Blain's Farm and Fleet<\/strong><\/h2>\n<p><em>\u00a0<\/em>Nessa primavera, a Blain's p\u00f4s a Alpha Zone \u00e0 prova durante 90 dias. Removeram toda a prote\u00e7\u00e3o atual dos produtos e instalaram o sistema Alpha Zone com os dispositivos de seguran\u00e7a Alpha Zone Cableloks\u00ae para o expositor de ferramentas el\u00e9tricas da loja. Ap\u00f3s a conclus\u00e3o do teste, a Blain's comunicou zero perdas e que o sistema dissuadiu dois poss\u00edveis suspeitos.<\/p>\n<p>No que diz respeito aos problemas com o sistema, Boutelle afirmou: \"<em>Estava mesmo \u00e0 espera de alarmes fantasma e isso n\u00e3o aconteceu!\u00a0 Fiquei muito satisfeito\". <\/em><\/p>\n<p><em>\u00a0<\/em>Embora o teste tenha sido um sucesso, a Boutelle ainda precisava de se certificar de que as equipas das lojas conseguiriam implementar e manter a solu\u00e7\u00e3o. Afirmou: \"<em>Ap\u00f3s o teste, falei com a equipa da loja sobre a solu\u00e7\u00e3o Alpha Zone e a sua facil utiliza\u00e7\u00e3o.\u00a0 A equipa da loja considerou a solu\u00e7\u00e3o muito f\u00e1cil de usar. Fiz uma piada com a equipa da loja dizendo que, agora que o teste tinha terminado, iria retirar o equipamento Alpha Zone.\u00a0 Houve um retumbante N\u00c3O! Queriam ficar com ele! Os nossos vendedores s\u00e3o muito fi\u00e9is e levam os furtos a s\u00e9rio.\u00a0 Consideraram a Alpha Zone como uma grande vantagem para eles\". <\/em><\/p>\n<h2><em>\u00a0<\/em><strong>Conclus\u00e3o<\/strong><\/h2>\n<p><em>\u00a0<\/em>At\u00e9 \u00e0 data, a Blain's n\u00e3o sofreu qualquer furto de uma \u00fanica ferramenta el\u00e9trica em exposi\u00e7\u00e3o. De acordo com Boutelle, a Blain's est\u00e1 agora a tentar expandir esta solu\u00e7\u00e3o para outras localiza\u00e7\u00f5es. Ele diz: <em>\"Sou 100% a favor da Alpha Zone.\u00a0 Funciona!\u00a0 \u00c9 uma \u00f3tima solu\u00e7\u00e3o e tem um bom aspeto. N\u00e3o prejudica a experi\u00eancia do cliente. Permite que o cliente manuseie efetivamente a ferramenta, a veja e a examine, mesmo com uma etiqueta, n\u00e3o est\u00e1 limitado e n\u00e3o nos preocupamos com perdas. \u00c9 uma boa solu\u00e7\u00e3o, e gostaria que propus\u00e9ssemos a Alpha Zone como um projeto de grupo de trabalho no Conselho de Investiga\u00e7\u00e3o de Preven\u00e7\u00e3o de Perdas (LPRC, na sigla em ingl\u00eas).\u00a0 Se funciona para mim, funcionar\u00e1 para outras pessoas.\"<\/em><\/p>\n<p>Para saber mais sobre a Alpha Zone, visite <a href=\"http:\/\/www.alphaworld.com\">www.alphaworld.com,<\/a> ou entre em contacto com o seu Representante de Vendas Nacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apresenta\u00e7\u00e3o da Alpha Zone O novo sistema de localiza\u00e7\u00e3o de  [&#8230;]<\/p>\n","protected":false},"author":15,"featured_media":7387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,66],"tags":[],"class_list":["post-7383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-sucesso","category-prevencao-de-perdas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de sucesso da Alpha Zone: Revolu\u00e7\u00e3o da seguran\u00e7a no retalho na Blain&#039;s<\/title>\n<meta name=\"description\" content=\"Saiba como a Alpha Zone transformou a seguran\u00e7a na Blain&#039;s Farm and Fleet, dissuadindo os furtos e melhorando a experi\u00eancia do cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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