<\/p>\n
A Black Friday \u00e9 um fen\u00f3meno mundial de compras no qual os consumidores portugueses gastam uma m\u00e9dia de 216 euros [1], tanto em lojas f\u00edsicas como online.<\/p>\n
A Black Friday \u00e9 um fen\u00f3meno de compras mundial, que este ano tem lugar a 25 de Novembro. Este dia de grandes vendas \u00e9 agora um evento anual, no qual os compradores esperam poder conseguir encontrar neg\u00f3cios de alto valor a pre\u00e7os baixos, particularmente na \u00e1rea de bens eletr\u00f3nicos e digitais. Isto implica um planeamento preciso da parte dos retalhistas que operam estrat\u00e9gias de vendas omnichannel para assegurar uma disponibilidade de artigos constante quer online, quer em loja, em todos os SKUs em lista \u2013 para al\u00e9m de seguran\u00e7a em prateleira para proteger os produtos contra furto. Em situa\u00e7\u00f5es tradicionais, prev\u00ea-se que, pelas marcas l\u00edderes, o sucesso do omnichannel requer uma precis\u00e3o de invent\u00e1rio superior a 90%, mas a Black Friday, \u00e9 um dia ainda mais cr\u00edtico.<\/p>\n
Para responder a esta procura do mercado, a empresa de refer\u00eancia em solu\u00e7\u00f5es RFID, Checkpoint Systems, desenvolveu solu\u00e7\u00f5es tecnol\u00f3gicas baseadas em RFID com as quais oferecem aos retalhistas uma valiosa ferramenta para fazer frente \u00e0s exig\u00eancias que da Black Friday. \u201cAo identificar e rastrear autom\u00e1ticamente as etiquetas RFID colocadas na mercadoria, oferece-se aos retalhistas a visibilidade das exist\u00eancias em tempo real e permite monitorizar a sua rastreabilidade (ao n\u00edvel de item ou SKU) ao longo da cadeia de distribui\u00e7\u00e3o: em armaz\u00e9ns, centros de distribui\u00e7\u00e3o e em loja.\u201d, explica David P\u00e9rez del Pino, Business Unit Managing Director Checkpoint Systems Portugal & EMEA Channel.<\/p>\n
Utilizar RFID faz sentido para os retalhistas ao longo de todo o ano, mas pode tornar-se vital no fim-de-semana da Black Friday, quando o volume de clientes \u00e0 procura de bons neg\u00f3cios online e em loja atingem um pico. Assegurar uma disponibilidade de produto \u00f3tima ser\u00e1 crucial para converter em vendas e prevenir qualquer experi\u00eancia negativa por parte do cliente que possam levar os compradores para sites ou lojas da concorr\u00eancia.<\/p>\n
Mesmo fora da azafama da Black Friday, estudos[2]\u00a0 sugerem que 85% dos jovens clientes preferem mudar de marcas do que aguardar pela disponibilidade de stock do seu produto favorito. As rutura de stock foram referidas por mais de 30% dos compradores num inqu\u00e9rito internacional[3], quando questionados sobre quais as principais barreiras para o uso dos servi\u00e7os click-and-collect.<\/p>\n
<\/p>\n
Para as lojas do dia a dia n\u00e3o h\u00e1 nada pior do que problemas de disponibilidade no dia mais agitado do ano causados por stock parado nos armaz\u00e9ns, itens mal arrumados ou produtos a serem entregues nas lojas erradas. Os clientes quando confrontados com prateleiras vazias na Black Friday ir\u00e3o, simplesmente, a outro retalhista.<\/p>\n
\u201cA RFID tamb\u00e9m ajuda a prevenir problemas no omnichannel ao fornecer alertas em tempo real de reabastecimento, atualiza\u00e7\u00f5es regulares e exatas de stock, e dados ao n\u00edvel do item, ao mesmo tempo que identificam as prateleiras que est\u00e3o vazias e que podem, de facto, ser respostas com o stock em armaz\u00e9m.\u201d, afirma o diretor da Checkpoint Systems. Tamb\u00e9m contribui para a conveni\u00eancia do comprador, ao permitir ao retalhista oferecer servi\u00e7os como sejam a Compra Online, Levantamento em Loja, levantamento \u00e0 janela e entrega em casa no pr\u00f3prio dia.<\/p><\/blockquote>\n
Os sistemas RFID como o portal de software RFID da Checkpoint Systems \u2013 uma plataforma da Internet of Things (IoT) que permite aos retalhistas rastrear todos os SKUs em qualquer ponto da cadeia de distribui\u00e7\u00e3o \u2013 funciona recolhendo informa\u00e7\u00e3o de dezenas de sensores RFID em toda a cadeia de distribui\u00e7\u00e3o com uma fiabilidade de 99%. Estes dados s\u00e3o recolhidos, processados e analisados em, praticamente, tempo real para oferecer conhecimentos direcionados e acion\u00e1veis, atrav\u00e9s do portal.<\/p>\n
Ao utilizar dispositivos port\u00e1teis RFID, o pessoal da loja pode digitalizar prateleiras, cabides e expositores para adquirir informa\u00e7\u00e3o em tempo real e precisas sob o invent\u00e1rio da loja em apenas 30 a 45 minutos. Isto ajuda os retalhistas e as marcar a incrementar as vendas numa m\u00e9dia de 1,5-5,5%, ao mesmo tempo os retalhistas verificam um aumento de vendas de cerca de 10%, ao simplesmente assegurarem uma maior disponibilidade.<\/p>\n
<\/p>\n
Decis\u00f5es inteligentes atrav\u00e9s da tecnologia RFID<\/h2>\n
Com as vendas a crescerem na contagem decrescente para a Black Friday e no pr\u00f3prio dia, os retalhistas podem utilizar a RFID para perceberem exatamente que mercadoria est\u00e1 no seu neg\u00f3cio. Tal permite tornar as opera\u00e7\u00f5es mais \u00e1geis n\u00e3o apenas nas tend\u00eancias de vendas, mas tamb\u00e9m mudar a procura dos clientes ao redistribuir o stock nas diferentes lojas do seu portfolio, baseando-se em dados de vendas.<\/p>\n
Ao mesmo tempo as etiquetas RFID tamb\u00e9m oferecem seguran\u00e7a EAS, permitindo que os produtos individualmente sejam rastreados em toda a loja \u2013 e mais importante, se o cliente tentar sair sem pagar.<\/p>\n
As etiquetas RFID podem ser lidas at\u00e9 6 metros, atrav\u00e9s de antenas RFID overhead, underfloor e de p\u00e9. Estas s\u00e3o capazes de compreender se o produto se encontra perto de uma porta, se est\u00e3o a movimentar-se ao longo da sa\u00edda ou atravessaram a porta, o que significa que o alarme apenas ir\u00e1 soar em caso de um potencial furto.<\/p>\n
Com tanto em jogo na Black Friday \u2013 e os dias que antecedem e seguem o dia \u2013 \u00e9 vital para os retalhistas compreenderem como obter melhor controlo sob os seus stocks como parte de uma estrat\u00e9gia \u00e1gil que funciona de forma transversal nos neg\u00f3cios.<\/p>\n
[1] https:\/\/black-friday.global\/pt-pt\/
\n[2] https:\/\/www.oracle.com\/uk\/news\/announcement\/consumers-feel-that-supply-chain-threatened-2021-11-09\/
\n[3] Euromonitor International: Top 10 Global Consumer Trends 2021<\/p>\n","protected":false},"excerpt":{"rendered":"A tecnologia RFID oferecer aos retalhistas uma solu\u00e7\u00e3o aos desafios […]<\/p>\n","protected":false},"author":4,"featured_media":7112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[62],"class_list":["post-7111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-featured-grid-post"],"yoast_head":"\n
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