{"id":6902,"date":"2022-03-28T19:38:41","date_gmt":"2022-03-28T19:38:41","guid":{"rendered":"https:\/\/checkpointsystems.com\/pt\/blog\/2022\/03\/28\/what-is-the-grey-market\/"},"modified":"2024-05-09T08:36:48","modified_gmt":"2024-05-09T07:36:48","slug":"o-que-e-o-grey-market","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/o-que-e-o-grey-market\/","title":{"rendered":"O que \u00e9 Grey Market e como a RFID pode ajudar a fornecer uma solu\u00e7\u00e3o"},"content":{"rendered":"

Perguntas e respostas com Flavio Musci, Checkpoint Sales Director Source Tagging Europe<\/em><\/h3>\n

 <\/p>\n

O que \u00e9 o Grey market?:<\/h2>\n

Grey Market ou importa\u00e7\u00f5es paralelas consiste no desvio e na distribui\u00e7\u00e3o de bens aut\u00eanticos fora dos canais de distribui\u00e7\u00e3o oficiais, sem a aprova\u00e7\u00e3o do titular da marca ou marca registada. Normalmente, este desvio ocorre devido a diferen\u00e7as de pre\u00e7os entre pa\u00edses. Os distribuidores compram no pa\u00eds A (a um pre\u00e7o mais baixo) e vendem no pa\u00eds B, normalmente, a um pre\u00e7o agressivo. O com\u00e9rcio no mercado paralelo pode representar milhares de milh\u00f5es de d\u00f3lares em perda de receitas devido a estas diferen\u00e7as de pre\u00e7os.<\/p>\n

 <\/p>\n

Que setores s\u00e3o mais afetados?:<\/h2>\n

O setor das bebidas \u00e9 um deles, em particular as marcas de vinho e de bebidas alco\u00f3licas de alta qualidade.<\/p>\n

 <\/p>\n

Como \u00e9 que os propriet\u00e1rios das marcas podem evitar esta perda?<\/h2>\n

As marcas t\u00eam de implementar solu\u00e7\u00f5es que proporcionem uma maior visibilidade da cadeia de abastecimento. A visibilidade ao longo de toda a cadeia de abastecimento consiste em saber onde est\u00e3o os produtos em todas as etapas do percurso, do fabricante ao distribuidor, passando pelos armaz\u00e9ns at\u00e9 aos clientes finais. O produto tem de ser ativado diretamente nas instala\u00e7\u00f5es do fabricante e, de seguida, em cada etapa do percurso do produto. Obviamente, este processo tem de ser r\u00e1pido e eficaz, portanto \u00e9 essencial dispor de tecnologia integrada no processo da cadeia de abastecimento.<\/p>\n

Para os propriet\u00e1rios das marcas \u00e9 evidente a necessidade de solu\u00e7\u00f5es de prote\u00e7\u00e3o da marca para lutar contra este desafio e evitar a eros\u00e3o da equidade da marca e da perce\u00e7\u00e3o do valor.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Que papel a RFID pode desempenhar para evitar esta situa\u00e7\u00e3o?<\/h2>\n

Gra\u00e7as \u00e0 utiliza\u00e7\u00e3o de RFID, o produtor e o retalhista podem saber perfeitamente e em tempo real onde se encontra a sua garrafa: na linha de engarrafamento, no armaz\u00e9m de expedi\u00e7\u00e3o, em que cami\u00e3o ou contentor de expedi\u00e7\u00e3o, bem como em que pa\u00eds e armaz\u00e9m. Este acompanhamento exato do produto desde a origem \u00e9 o que evita perdas e contrafa\u00e7\u00f5es, para al\u00e9m de proteger o valor da marca.<\/p>\n

 <\/p>\n

\"\"<\/h3>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Contato Flavio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Perguntas e respostas com Flavio Musci, Checkpoint Sales Director Source […]<\/p>\n","protected":false},"author":4,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[62],"class_list":["post-6902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-featured-grid-post"],"yoast_head":"\nO que \u00e9 Grey Market e como a RFID pode ajudar - Checkpoint<\/title>\n<meta name=\"description\" content=\"Gra\u00e7as \u00e0 utiliza\u00e7\u00e3o de RFID, o produtor e o retalhista podem saber perfeitamente e em tempo real onde se encontra a sua garrafa: na linha de engarrafamento, no armaz\u00e9m de expedi\u00e7\u00e3o, em que cami\u00e3o ou contentor de expedi\u00e7\u00e3o, bem como em que pa\u00eds e armaz\u00e9m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/pt\/blog\/o-que-e-o-grey-market\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Grey Market e como a RFID pode ajudar - 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