{"id":6734,"date":"2021-08-31T10:08:22","date_gmt":"2021-08-31T10:08:22","guid":{"rendered":"https:\/\/checkpointsystems.com\/pt\/blog\/2021\/08\/31\/scotch-und-soda-macht-online\/"},"modified":"2022-07-23T22:14:00","modified_gmt":"2022-07-23T21:14:00","slug":"scotch-soda-transformam-a-compra-online","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/scotch-soda-transformam-a-compra-online\/","title":{"rendered":"A Scotch &amp; Soda transformam a compra online e offline numa nova experi\u00eancia com a Checkpoint Systems"},"content":{"rendered":"<h3>A mais recente gera\u00e7\u00e3o de etiquetas RFID da Checkpoint Systems d\u00e3o \u00e0 Scotch &amp; Soda uma maior visibilidade de invent\u00e1rio e melhora a disponibilidade de produtos.<\/h3>\n<p>&nbsp;<\/p>\n<p>A compra por parte dos clientes da marca de roupa Scotch &amp; Soda ter\u00e3o, em breve, uma muito maior probabilidade de encontrar e comprar o correto par de cal\u00e7as, saia, casaco ou camisa gra\u00e7as \u00e0 nova parceria de tr\u00eas anos com a l\u00edder em solu\u00e7\u00f5es RFID, a Checkpoint Systems.<\/p>\n<p>A Checkpoint ir\u00e1 etiquetar, em m\u00e9dia, 10 milh\u00f5es de pe\u00e7as de roupa da Scotch &amp; Soda com a mais recente gera\u00e7\u00e3o de etiquetas RFID por ano, providenciando uma melhoria na precis\u00e3o de invent\u00e1rio em toda a empresa. Ao utilizar esta tecnologia, o retalhista ganha de forma completa e em temo real, total visibilidade de invent\u00e1rio, garantido que os seus servi\u00e7os omnicanal, incluindo <em>\u201cclick &amp; collect\u201d,<\/em> est\u00e3o otimizados.<\/p>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/www.scotch-soda.com\">Scotch &amp; Soda<\/a>, que opera 166 lojas em mais de 70 pa\u00edses, tem vindo a utilizar os sistemas de etiquetagem da Checkpoint Systems h\u00e1 mais de 10 anos. Agora, a marca de roupa d\u00e1 um passo em frente na sua colabora\u00e7\u00e3o ao incorporar a mais recente gera\u00e7\u00e3o de etiquetas RFID \u2013 apresentado a etiqueta de alto rendimento Njord com o chip Impinj M750 \u2013 em toda a sua mercadoria a n\u00edvel mundial. A Scotch &amp; Soda expandiram a sua rela\u00e7\u00e3o com a Checkpoint Systems uma vez que s\u00e3o um parceiro de confian\u00e7a que poderia implementar o projeto em apenas 8 semanas.<\/p>\n<p>Com a implementa\u00e7\u00e3o desta nova tecnologia, a Scotch &amp; Soda ser\u00e1 capaz de igualar o seu stock aos pedidos dos clientes. Isto quer dizer que o retalhista conseguir\u00e1 ter o stock adequado, no local adequado, no tempo definido para servir os seus clientes, independentemente do canal em que realizem a sua compra. Ser capaz de otimizar o stock detido a este n\u00edvel de resultados no retalho omnicanal com uma coordena\u00e7\u00e3o sem erros, permite \u00e0s lojas otimizar os seus servi\u00e7os, como sejam o <em>\u201cclick &amp; collect\u201d.<\/em><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>Rik Kok, Global Director of procurement and real estate, da Scotch &amp; Soda<\/strong>, refere: <em>\u201cGra\u00e7as \u00e0s mais recentes etiquetas da Checkpoint Systems, sabemos exatamente quantas cal\u00e7as azuis de tamanho m\u00e9dio ainda est\u00e3o nos nossos centros de distribui\u00e7\u00e3o da B\u00e9lgica, Pa\u00edses Baixos ou Alemanha, por exemplo, ou quanto casacos extra as nossas lojas no Jap\u00e3o precisam da nossa cole\u00e7\u00e3o de ver\u00e3o. Desta forma, n\u00e3o ficamos com um elevado excesso de stock n\u00e3o vendido no fim de cada esta\u00e7\u00e3o, e podemos providenciar cada cliente com a pe\u00e7a de roupa que ele ou ela pretende atrav\u00e9s do seu meio de compra preferido\u201d.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Obter a pe\u00e7a de roupa certa em loja e online<strong>\u00a0<\/strong><\/h2>\n<p>Imagine: est\u00e1 a realizar uma compra e quer uma pe\u00e7a de roupa, mas dizem-lhe que o seu tamanho e cor n\u00e3o est\u00e1 mais dispon\u00edvel. A Scotch &amp; Soda acredita que isto n\u00e3o deve nunca acontecer, e gra\u00e7as \u00e0s etiquetas RFID da Checkpoint Systems, os colaboradores de loja podem agora renovar o stock rapidamente e de forma coordenada em toda a sua rede de distribui\u00e7\u00e3o, desde a produ\u00e7\u00e3o ao centro de distribui\u00e7\u00e3o at\u00e9 \u00e0s lojas ou pontos de recolha.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Rik Kok afirma: <em>\u201cGra\u00e7as \u00e1 tecnologia RFID, sabemos quantas pe\u00e7as de roupa temos de cada tamanho e cor e onde se encontram na nossa cadeia de distribui\u00e7\u00e3o. Isto quer dizer que Podemos rapidamente ajudar o cliente a encontrar a pe\u00e7a certa. Tal tamb\u00e9m se aplica quando comprar roupas online. Nesse momento, referenciamos o nosso cliente para o ponto \u201cclick&amp;collect\u201d mais pr\u00f3ximo para realizar a compra, ou para a localiza\u00e7\u00e3o mais pr\u00f3xima onde a pe\u00e7a pretendida se encontrar, ou podem tamb\u00e9m recolh\u00ea-la na nossa loja que esteja na sua rota di\u00e1ria\u201d.<\/em><\/p><\/blockquote>\n<p><em>\u00a0<\/em><\/p>\n<blockquote><p><strong>David P\u00e9rez del Pino, Business Unit Managing Director Checkpoint Systems Portugal &amp; EMEA Channel<\/strong>, diz ainda: <em>\u201c2020 mudou o comportamento de compra dos consumidores em todo o mundo. Os clientes j\u00e1 n\u00e3o querem apenas poder adquirir a sua roupa numa loja f\u00edsica ou online. Eles querem comprar atrav\u00e9s do seu canal de elei\u00e7\u00e3o como e quando lhe seja mais conveniente. Se os retalhistas querem crescer, ter\u00e3o que acomodar o comportamento omnicanal dos seus clientes. A RFID garante que as lojas podem facilmente alinhar e-commerce, click &amp; collect e outros servi\u00e7os online. Isto melhora a fideliza\u00e7\u00e3o do cliente ao garantir uma experi\u00eancia agrad\u00e1vel, pela pesquisa pela cole\u00e7\u00e3o atrav\u00e9s do telem\u00f3vel\/computador at\u00e9 \u00e0 entrega.\u201d<\/em><\/p><\/blockquote>\n<section class=\"linkAnnotation\" data-annotation-id=\"87R\"><\/section>\n","protected":false},"excerpt":{"rendered":"<p>A mais recente gera\u00e7\u00e3o de etiquetas RFID da Checkpoint Systems  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":6982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Scotch &amp; Soda transformam a compra online e offline numa nova experi\u00eancia com a Checkpoint Systems - Checkpoint Systems Portugal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/pt\/blog\/scotch-soda-transformam-a-compra-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Scotch &amp; 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