{"id":3572,"date":"2019-06-04T12:55:56","date_gmt":"2019-06-04T12:55:56","guid":{"rendered":"http:\/\/checkpt.com.br\/?p=3572"},"modified":"2025-06-27T12:13:02","modified_gmt":"2025-06-27T11:13:02","slug":"tecnologia-rfid","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pt\/blog\/tecnologia-rfid\/","title":{"rendered":"RFID: Voc\u00ea j\u00e1 conhece essa tecnologia?"},"content":{"rendered":"\r\n<h4 class=\"wp-block-heading\">Entenda como a tecnologia RFID pode te ajudar a lucrar mais<\/h4>\r\n\r\n\r\n\r\n<p>As pr\u00e1ticas de compra e venda tem sido cada vez mais questionadas no meio empresarial. A necessidade de atender demandas com agilidade, qualidade e organiza\u00e7\u00e3o torna o trabalho do lojista cada vez mais complicado. De acordo com a ABRAS (Associa\u00e7\u00e3o Brasileira dos Supermercados), anualmente no Brasil, <strong>9,26% do faturamento das empresas do varejo s\u00e3o perdas<\/strong> relacionadas a erros de invent\u00e1rio e estoque isso sem contar as perdas decorrentes a roubos e furtos.<\/p>\r\n\r\n\r\n\r\n<p>Com o crescimento do com\u00e9rcio online e a converg\u00eancia com o varejo f\u00edsico, a visibilidade e exatid\u00e3o de invent\u00e1rio s\u00e3o um ponto cr\u00edtico que ditam <strong>a diferen\u00e7a entre vender ou entregar o cliente ao concorrente<\/strong>. H\u00e1 uma fragilidade na informa\u00e7\u00e3o de estoque, e mesmo com forte investimento em marketing para atrair clientes, os lojistas e varejistas perdem a convers\u00e3o no \u00faltimo passo, dentro de suas pr\u00f3prias lojas por n\u00e3o terem os produtos certos dispon\u00edveis no momento certo.<\/p>\r\n\r\n\r\n\r\n<p>A experi\u00eancia da Checkpoint em projetos RFID em varejistas de abrang\u00eancia global, revelou que a exatid\u00e3o de invent\u00e1rio no varejo atualmente \u00e9 de apenas 65%, o que causa aus\u00eancia de produtos nas prateleiras. J\u00e1 com a tecnologia de RFID da Checkpoint, foi poss\u00edvel elevar a acuracidade de invent\u00e1rio para 99%. Desta forma, aumentamos suas vendas e margem de lucro com apenas um dos benef\u00edcios dessa tecnologia.<\/p>\r\n\r\n\r\n\r\n<p>O RFID (Identifica\u00e7\u00e3o por r\u00e1dio frequ\u00eancia) \u00e9 a ferramenta que entregar\u00e1 visibilidade sobre os estoques. Ela permitir\u00e1 a identifica\u00e7\u00e3o de produtos a n\u00edvel de item, utilizando etiquetas inteligentes compostas por antena e chip que armazenar\u00e1 um c\u00f3digo de identidade \u00fanico. Com a utiliza\u00e7\u00e3o de softwares e leitores \u00e9 poss\u00edvel fazer a leitura simult\u00e2nea de centenas de itens em segundos.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"lazyload wp-image-6238\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/checkpt.com.br\/wp-content\/uploads\/2019\/06\/infografico_checkpoint_rfid-1024x576.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Dentre <strong>os benef\u00edcios de aplicar a tecnologia RFID ao seu neg\u00f3cio<\/strong>, podemos destacar a facilidade de gerenciamento e monitoramento dos estoques, aumento de vendas, diminui\u00e7\u00e3o de perdas e automa\u00e7\u00e3o de tarefas cr\u00edticas, como invent\u00e1rio e reposi\u00e7\u00e3o de itens.<\/p>\r\n\r\n\r\n\r\n<p><strong>A Checkpoint tem toda a expertise<\/strong> de v\u00e1rios projetos de clientes internacionais para ajudar voc\u00ea a integrar toda essa tecnologia ao seu neg\u00f3cio de maneira eficiente e assertiva.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"http:\/\/checkpt.com.br\/services\/rfid\/\">Gostou e quer saber como funciona? Fale conosco!<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Entenda como a tecnologia RFID pode te ajudar a lucrar  [&#8230;]<\/p>\n","protected":false},"author":23,"featured_media":7615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-3572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rfid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RFID: Voc\u00ea j\u00e1 conhece essa tecnologia? - Checkpoint Systems Portugal<\/title>\n<meta name=\"description\" content=\"A necessidade de atender demandas com agilidade e organiza\u00e7\u00e3o torna o trabalho do lojista cada vez mais complicado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/pt\/blog\/tecnologia-rfid\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RFID: Voc\u00ea j\u00e1 conhece essa tecnologia? 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