{"id":6827,"date":"2022-03-28T19:38:41","date_gmt":"2022-03-28T19:38:41","guid":{"rendered":"https:\/\/checkpointsystems.com\/pl\/blog\/2022\/03\/28\/what-is-the-grey-market\/"},"modified":"2024-07-26T10:16:09","modified_gmt":"2024-07-26T08:16:09","slug":"czym-jest-szara-strefa","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/pl\/blog\/czym-jest-szara-strefa\/","title":{"rendered":"Czym jest szara strefa i jak RFID mo\u017ce pom\u00f3c w rozwi\u0105zaniu tego problemu"},"content":{"rendered":"

Wywiad z Flavio Musci, Sales Director Source Tagging Europe, Checkpoint Systems<\/span><\/h3>\n

 <\/p>\n

Czym jest szara strefa?<\/h2>\n

Szara strefa lub import r\u00f3wnoleg\u0142y wyst\u0119puje, gdy oryginalne produkty s\u0105 przekierowywane i\u00a0dystrybuowane poza oficjalnymi kana\u0142ami dystrybucji bez pozwolenia producenta lub w\u0142a\u015bciciela znaku towarowego. Takie przekierowanie jest zwykle spowodowane r\u00f3\u017cnicami cen w\u00a0poszczeg\u00f3lnych krajach. Dystrybutorzy kupuj\u0105 w\u00a0kraju A (po ni\u017cszej cenie), a\u00a0sprzedaj\u0105 w\u00a0kraju B, zwykle po zastosowaniu drastycznej obni\u017cki ceny. Szara strefa mo\u017ce oznacza\u0107 utrat\u0119 miliard\u00f3w dolar\u00f3w przychodu z\u00a0powodu takich r\u00f3\u017cnic w\u00a0cenach.<\/p>\n

 <\/p>\n

Kt\u00f3re bran\u017ce s\u0105 najbardziej nara\u017cone?<\/h2>\n

Jedn\u0105 z\u00a0nich jest bran\u017ca napoj\u00f3w, w\u00a0szczeg\u00f3lno\u015bci wysokiej jako\u015bci wino i\u00a0markowe alkohole.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

W jaki spos\u00f3b w\u0142a\u015bciciele marek mog\u0105 unikn\u0105\u0107 strat?<\/h2>\n

Marki powinny wdra\u017ca\u0107 rozwi\u0105zania zapewniaj\u0105ce im wi\u0119ksz\u0105 kontrol\u0119 nad \u0142a\u0144cuchem dostaw. Kontrola nad ca\u0142ym \u0142a\u0144cuchem dostaw oznacza wiedz\u0119, gdzie znajduj\u0105 si\u0119 produkty na ka\u017cdym etapie, od producenta, przez dystrybutora i\u00a0magazyn, do ko\u0144cowych odbiorc\u00f3w. Produkt powinien by\u0107 aktywowany bezpo\u015brednio u\u00a0producenta, a\u00a0nast\u0119pnie na ka\u017cdym etapie jego transportu. Oczywi\u015bcie kontrola musi by\u0107 szybka i\u00a0skuteczna, dlatego kluczowe jest zintegrowanie technologii z\u00a0\u0142a\u0144cuchem dostaw.<\/p>\n

W\u0142a\u015bciciele marek wyra\u017anie potrzebuj\u0105 rozwi\u0105za\u0144 pomagaj\u0105cych w\u00a0chronieniu marki, aby stawi\u0107 czo\u0142a temu wyzwaniu i\u00a0unikn\u0105\u0107 utraty jej warto\u015bci i\u00a0zmiany postrzegania.<\/p>\n

 <\/p>\n

Jak\u0105 rol\u0119 mo\u017ce odegra\u0107 technologia RFID w unikni\u0119ciu takiej sytuacji?<\/h2>\n

Dzi\u0119ki wykorzystaniu RFID producent i sprzedawca otrzymuj\u0105 w czasie rzeczywistym informacj\u0119, gdzie s\u0105 ich butelki: w zak\u0142adzie produkcyjnym, w magazynie, w kt\u00f3rej ci\u0119\u017car\u00f3wce lub kontenerze, w kt\u00f3rym kraju i sklepie. Mo\u017cliwo\u015b\u0107 dok\u0142adnego monitorowania produktu od momentu jego powstania zapobiega stratom i wprowadzaniu na rynek podrobionych produkt\u00f3w, a do tego ochron\u0119 warto\u015bci marki.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Skontaktuj si\u0119 z naszym specjalist\u0105: Katarzyna Chapman<\/strong><\/a><\/p>\n

Mobile: +48 880\u00a0525\u00a0325<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Wywiad z Flavio Musci, Sales Director Source Tagging Europe, Checkpoint […]<\/p>\n","protected":false},"author":4,"featured_media":7027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nCzym jest szara strefa i jak RFID mo\u017ce pom\u00f3c? | Checkpoint<\/title>\n<meta name=\"description\" content=\"Szara strefa to straty. 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