{"id":1997,"date":"2020-12-15T13:06:00","date_gmt":"2020-12-15T13:06:00","guid":{"rendered":"https:\/\/checkpointsstg.wpengine.com\/nl\/?p=1997"},"modified":"2024-05-27T08:55:35","modified_gmt":"2024-05-27T06:55:35","slug":"nfc-customer-experience","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/","title":{"rendered":"NFC Customer Experience"},"content":{"rendered":"

Now more than ever digital channels are critically important for retailers, however this creates the challenge of an ever more complex customer journey across multiple online and offline touchpoints.\u00a0 The one thing that consumers expect is a consistent brand experience regardless of their choice of touchpoint.<\/p>\n

Enter NFC.<\/strong><\/p>\n

There are over 2 billion NFC enabled devices being used today*, most of them smart mobile phones, meaning that the infrastructure and ability to interact with an NFC tag is already there.\u00a0 NFC enables a brand to create a dynamic, personalised experience at the tap of a tag with the knowledge of whether the item has already been purchased or not.\u00a0 For the consumer this means the experience prior to sale can be linked to online influencers or to a social network of choice.<\/p>\n

The ability to tip the purchase decision into your favour can be supported with NFC.<\/p>\n

At point of sale the same mobile device can be used for payment and collection authentication upon receipt.<\/p>\n

After sales, NFC plays its\u2019 part in keeping consumers connected to the brand, whether this is through running competitions or hosting a social channel for owners of particular products. The amount of time that brands seek to win from consumers can be increased even outside of the brand\u2019s environment.\u00a0 Gamification, Information, Sustainability Projects and How to Recycle your Garments are all themes that can be driven into the experience, all the time raising brand awareness and in turn, its\u2019 value.<\/p>\n

This exposure, consistency and ease of interaction is critical if brands want to grow their loyal customer base and become more relevant in the daily shopping experience.<\/p>\n

For more insights on NFC and how Checkpoint can help please get in touch, Stephen.Howells@checkpt.com<\/a>.<\/p>\n

* IHS Research and global statistics.\u00a0 81% of smart phones were NFC enabled in 2019, with 3.2 billion in circulation.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Now more than ever digital channels are critically important for […]<\/p>\n","protected":false},"author":4,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,26],"tags":[],"class_list":["post-1997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-label-oplossingen"],"yoast_head":"\nNFC Customer Experience - Checkpoint Systems Netherlands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFC Customer Experience - Checkpoint Systems Netherlands\" \/>\n<meta property=\"og:description\" content=\"Now more than ever digital channels are critically important for [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Checkpoint Systems Netherlands\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T13:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T06:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/checkpointsystems.com\/nl\/wp-content\/uploads\/sites\/20\/NFC-Customer-Experience.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Dickinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Dickinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/\"},\"author\":{\"name\":\"Simon Dickinson\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/#\\\/schema\\\/person\\\/7b47c53c3cd6aed4b251bf41087c7058\"},\"headline\":\"NFC Customer Experience\",\"datePublished\":\"2020-12-15T13:06:00+00:00\",\"dateModified\":\"2024-05-27T06:55:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/\"},\"wordCount\":311,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/NFC-Customer-Experience.jpeg\",\"articleSection\":[\"Blog\",\"Label oplossingen\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/\",\"url\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/\",\"name\":\"NFC Customer Experience - Checkpoint Systems Netherlands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/NFC-Customer-Experience.jpeg\",\"datePublished\":\"2020-12-15T13:06:00+00:00\",\"dateModified\":\"2024-05-27T06:55:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/#\\\/schema\\\/person\\\/7b47c53c3cd6aed4b251bf41087c7058\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/NFC-Customer-Experience.jpeg\",\"contentUrl\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/wp-content\\\/uploads\\\/sites\\\/20\\\/NFC-Customer-Experience.jpeg\",\"width\":2560,\"height\":2332},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/blog\\\/nfc-customer-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFC Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/\",\"name\":\"Checkpoint Systems Netherlands\",\"description\":\"RFID oplossingen voor uw toekomst\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/checkpointsystems.com\\\/nl\\\/#\\\/schema\\\/person\\\/7b47c53c3cd6aed4b251bf41087c7058\",\"name\":\"Simon Dickinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b088b5fbbf92711c43c44d59c50b568f0ae953278da9fe56bbc90d1a0cfc8e02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b088b5fbbf92711c43c44d59c50b568f0ae953278da9fe56bbc90d1a0cfc8e02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b088b5fbbf92711c43c44d59c50b568f0ae953278da9fe56bbc90d1a0cfc8e02?s=96&d=mm&r=g\",\"caption\":\"Simon Dickinson\"},\"sameAs\":[\"https:\\\/\\\/checkpointsystems.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFC Customer Experience - Checkpoint Systems Netherlands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/","og_locale":"en_GB","og_type":"article","og_title":"NFC Customer Experience - Checkpoint Systems Netherlands","og_description":"Now more than ever digital channels are critically important for [...]","og_url":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/","og_site_name":"Checkpoint Systems Netherlands","article_published_time":"2020-12-15T13:06:00+00:00","article_modified_time":"2024-05-27T06:55:35+00:00","og_image":[{"width":2560,"height":2332,"url":"https:\/\/checkpointsystems.com\/nl\/wp-content\/uploads\/sites\/20\/NFC-Customer-Experience.jpeg","type":"image\/jpeg"}],"author":"Simon Dickinson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Simon Dickinson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#article","isPartOf":{"@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/"},"author":{"name":"Simon Dickinson","@id":"https:\/\/checkpointsystems.com\/nl\/#\/schema\/person\/7b47c53c3cd6aed4b251bf41087c7058"},"headline":"NFC Customer Experience","datePublished":"2020-12-15T13:06:00+00:00","dateModified":"2024-05-27T06:55:35+00:00","mainEntityOfPage":{"@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/"},"wordCount":311,"commentCount":0,"image":{"@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/checkpointsystems.com\/nl\/wp-content\/uploads\/sites\/20\/NFC-Customer-Experience.jpeg","articleSection":["Blog","Label oplossingen"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/","url":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/","name":"NFC Customer Experience - Checkpoint Systems Netherlands","isPartOf":{"@id":"https:\/\/checkpointsystems.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/checkpointsystems.com\/nl\/wp-content\/uploads\/sites\/20\/NFC-Customer-Experience.jpeg","datePublished":"2020-12-15T13:06:00+00:00","dateModified":"2024-05-27T06:55:35+00:00","author":{"@id":"https:\/\/checkpointsystems.com\/nl\/#\/schema\/person\/7b47c53c3cd6aed4b251bf41087c7058"},"breadcrumb":{"@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#primaryimage","url":"https:\/\/checkpointsystems.com\/nl\/wp-content\/uploads\/sites\/20\/NFC-Customer-Experience.jpeg","contentUrl":"https:\/\/checkpointsystems.com\/nl\/wp-content\/uploads\/sites\/20\/NFC-Customer-Experience.jpeg","width":2560,"height":2332},{"@type":"BreadcrumbList","@id":"https:\/\/checkpointsystems.com\/nl\/blog\/nfc-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/checkpointsystems.com\/nl\/"},{"@type":"ListItem","position":2,"name":"NFC Customer Experience"}]},{"@type":"WebSite","@id":"https:\/\/checkpointsystems.com\/nl\/#website","url":"https:\/\/checkpointsystems.com\/nl\/","name":"Checkpoint Systems Netherlands","description":"RFID oplossingen voor uw toekomst","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/checkpointsystems.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/checkpointsystems.com\/nl\/#\/schema\/person\/7b47c53c3cd6aed4b251bf41087c7058","name":"Simon Dickinson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b088b5fbbf92711c43c44d59c50b568f0ae953278da9fe56bbc90d1a0cfc8e02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b088b5fbbf92711c43c44d59c50b568f0ae953278da9fe56bbc90d1a0cfc8e02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b088b5fbbf92711c43c44d59c50b568f0ae953278da9fe56bbc90d1a0cfc8e02?s=96&d=mm&r=g","caption":"Simon Dickinson"},"sameAs":["https:\/\/checkpointsystems.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/posts\/1997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":0,"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/checkpointsystems.com\/nl\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}