{"id":6534,"date":"2020-10-22T14:38:31","date_gmt":"2020-10-22T14:38:31","guid":{"rendered":"https:\/\/checkpointsystems.com\/mx\/?p=6534"},"modified":"2022-08-25T13:26:10","modified_gmt":"2022-08-25T12:26:10","slug":"como-combatir-la-perdida-desconocida-durante-este-buen-fin","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/latam\/como-combatir-la-perdida-desconocida-durante-este-buen-fin\/","title":{"rendered":"\u00bfC\u00f3mo combatir la p\u00e9rdida desconocida  durante este Buen Fin?"},"content":{"rendered":"<p>Durante los \u00faltimos a\u00f1os el hurto o p\u00e9rdida desconocida en el sector retail ha sido un factor determinante para el incremento de merma. Se entiende por p\u00e9rdida desconocida la diferencia entre inventario te\u00f3rico y el real del stock. La p\u00e9rdida en tienda puede tener diferentes or\u00edgenes: hurto, errores administrativos, fraude por parte de proveedores, deterioro de mercanc\u00eda, obsolescencia o caducidad de los productos y los errores de caja que dicho de paso suponen 1.800 millones de p\u00e9rdidas al a\u00f1o para las compa\u00f1\u00edas de acuerdo con un informe de AECOC.<\/p>\n<p>El hurto por parte de grupos organizados representa la mayor parte de la p\u00e9rdida externa, utilizando diversos m\u00e9todos para librar las medidas de seguridad de los establecimientos, tales como: la manipulaci\u00f3n de los c\u00f3digos de los productos o de dispositivos del punto de venta, como terminales bancarias.<\/p>\n<p>Algunos de los segmentos de productos que m\u00e1s hurtos sufren dentro del sector retail por su facilidad de reventa en el mercado ilegal, son:<\/p>\n<ul>\n<li>Accesorios tecnol\u00f3gicos<\/li>\n<li>Maquillaje<\/li>\n<li>Bebidas alcoh\u00f3licas<\/li>\n<li>Textil y complementos<\/li>\n<li>Herramientas<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Durante la temporada de rebajas se multiplican las p\u00e9rdidas desconocidas en tienda. La Asociaci\u00f3n Mexicana de Empresas de Seguridad estima que las p\u00e9rdidas por robos de las llamadas \u201cfarderas\u201d son cercanas a los 105 millones de d\u00f3lares anuales y que las bandas organizadas visitan supermercados y centros comerciales, incrementando un 220 por ciento los delitos a partir del inicio de la temporada del Buen Fin.<\/p>\n<p>Para la prevenci\u00f3n de p\u00e9rdidas, tanto en M\u00e9xico como en Brasil, el 97.24 por ciento de los minoristas encuestados por PlanetRetail RNG consideraron la monitorizaci\u00f3n de alarmas como la herramienta m\u00e1s eficaz, seguida de las pantallas a la vista del p\u00fablico, con 96.50 por ciento, y la protecci\u00f3n electr\u00f3nica, con 95.86 por ciento.<sup>1<\/sup><\/p>\n<p>En un intento por disminuir estas p\u00e9rdidas, algunas marcas han optado por la contrataci\u00f3n de personal para vigilancia o incluso han ajustado las actividades de los colaboradores en tienda. Estas acciones no solo incrementan costos, da\u00f1an la percepci\u00f3n del cliente, su experiencia de compra y su nivel de consumo.<\/p>\n<p>Entonces, si la soluci\u00f3n no es contratar personal adicional que vigile y tampoco cambiar las actividades de personal existente en piso de venta \u00bfc\u00f3mo solucionar este problema?<\/p>\n<p>A continuaci\u00f3n, te proporcionamos algunas recomendaciones para combatir la p\u00e9rdida desconocida en tienda:<\/p>\n<ol>\n<li>Mant\u00e9n la tienda organizada con productos ordenados, un espacio vac\u00edo en alguno de los estantes debe ser suficiente prueba visual para indicar que existe algo mal.<\/li>\n<li>Ilumina y utiliza espejos estrat\u00e9gicamente en las zonas m\u00e1s vulnerables, como esquinas y otros puntos ciegos.<\/li>\n<li>Mant\u00e9n los productos de alto riesgo protegidos sin afectar la experiencia de compra mediante vitrinas o cerraduras, algunas opciones para ello son: keepers, spiders, hard tags, etc. Puedes ver todos los productos de nuestra l\u00ednea Alpha en la siguiente liga: https:\/\/www.alphaworld.com\/en\/our-solutions\/<\/li>\n<li>Revisa que tus antenas de seguridad se encuentren trabajando al 100%, esto lo puedes verificar f\u00e1cilmente mediante pruebas con productos previamente protegidos<\/li>\n<li>Confirmar que todo el producto de tienda cuente con etiquetado y\/o accesorios de protecci\u00f3n perfectamente colocados<\/li>\n<\/ol>\n<p>El \u00faltimo punto suele ser un problema com\u00fan ya que el etiquetado se lleva a cabo de manera manual, alterando el empaque del producto, en otra entrada hablaremos sobre las implicaciones de este punto y las soluciones que Checkpoint tiene para ofrecer.<\/p>\n<p>Definitivamente el tema de P\u00e9rdida Desconocida y todo lo relacionado es muy extenso, por ello, te invitamos a mantenerte atento a nuestro blog, continuaremos brindando informaci\u00f3n de valor especifica de cada de las soluciones aqu\u00ed planteadas y otras adicionales.<\/p>\n<p>Para conocer m\u00e1s puedes contactarnos, al tel\u00e9fono (55) 5148-5800 y al correo electr\u00f3nico infomx@checkpt.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante los \u00faltimos a\u00f1os el hurto o p\u00e9rdida desconocida en  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":7644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-6534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo combatir la p\u00e9rdida desconocida durante este Buen Fin? 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