{"id":6924,"date":"2022-05-17T05:41:44","date_gmt":"2022-05-17T05:41:44","guid":{"rendered":"https:\/\/checkpointsystems.com\/fr\/?p=6924"},"modified":"2024-12-04T15:46:07","modified_gmt":"2024-12-04T14:46:07","slug":"la-solution-checkpoint-systems-permet-de-lutter-contre-le-marche-gris-grace-a-la-tracabilite-des-produits","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/fr\/blog\/la-solution-checkpoint-systems-permet-de-lutter-contre-le-marche-gris-grace-a-la-tracabilite-des-produits\/","title":{"rendered":"La solution Checkpoint Systems permet de lutter contre le march\u00e9 gris gr\u00e2ce \u00e0 la tra\u00e7abilit\u00e9 des produits"},"content":{"rendered":"<h3 style=\"text-align: center\">Sur le march\u00e9 \u2018Vins, Champagnes &amp; Spiritueux\u2019, 1 bouteille sur 4 finit sur le march\u00e9 gris<sup>1<\/sup><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>En 2019, l<\/strong><strong>e march\u00e9 illicite d\u2019alcool g\u00e9n\u00e9rait 19B$<sup>2<\/sup>. <\/strong><strong>Checkpoint Systems est l'un des fournisseurs incontournables du secteur des \u2018Vins, Champagnes &amp; Spiritueux\u2019 pour assurer la protection <\/strong><strong>des produits \u00e0 forte valeur et tr\u00e8s convoit\u00e9s.<\/strong><\/p>\n<p><strong>Collaborant aupr\u00e8s des marques les plus prestigieuses du march\u00e9 et s\u2019appuyant sur son expertise pointue en technologie RF\/RFID, <a href=\"https:\/\/checkpointsystems.com\/fr\/rfid-solutions\/rfid-for-beverage-market\/\" target=\"_blank\" rel=\"noopener\">Checkpoint Systems a mis au point une solution RFID compl\u00e8te permettant<\/a> d\u2019assurer une tra\u00e7abilit\u00e9 tr\u00e8s pr\u00e9cise au niveau du produit, de sa production jusqu\u2019\u00e0 son r\u00e9seau de distribution.<\/strong><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<blockquote>\n<h3><span style=\"color: #e71913\">Innovation<\/span><\/h3>\n<p>\u00c9quip\u00e9 d\u2019antennes de haute pr\u00e9cision, le nouveau tunnel RFID BWS Checkpoint Systems garantit un taux d\u2019association bouteille \/ carton ultra-pr\u00e9cis, fiable et constant malgr\u00e9 les contraintes li\u00e9es \u00e0 l\u2019industrie des boissons.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h2>Optimiser l\u2019authentification et la tra\u00e7abilit\u00e9 pour lutter contre le march\u00e9 gris et la contrefa\u00e7on.<\/h2>\n<p>L'une des principales pr\u00e9occupations des marques de Vins, Champagnes &amp; Spiritueux et de leur r\u00e9seau de distribution est de lutter efficacement contre la fraude et le march\u00e9 gris. Avec la mise sur le march\u00e9 de cette <a href=\"https:\/\/checkpointsystems.com\/fr\/rfid-solutions\/supply-chain-rfid-solutions\/\">solution RFID<\/a> compl\u00e8te, Checkpoint Systems entend pleinement r\u00e9pondre \u00e0 ces enjeux en rendant possible l\u2019int\u00e9gration de la technologie RFID sur des produits contenant du liquide, et donc un tra\u00e7age unitaire fiable.<\/p>\n<p>Plus globalement, cette innovation RFID permet aux marques\u00a0:<\/p>\n<p>- d\u2019identifier facilement chaque produit,<\/p>\n<p>- d\u2019obtenir un rapport pr\u00e9cis sur les quantit\u00e9s de produits par destination et \u00e0 chaque \u00e9tape de la cha\u00eene logistique,<\/p>\n<p>- de faciliter la v\u00e9rification et l\u2019authentification des produits dans leurs points de vente agr\u00e9es.<\/p>\n<h3><\/h3>\n<h2>Les \u00e9tapes de la solution Checkpoint Systems<\/h2>\n<p><strong>Un tra\u00e7age unitaire fiable<\/strong><\/p>\n<p>\u00c0 son arriv\u00e9e en entrep\u00f4t, une \u00e9tiquette RFID est pos\u00e9e sur chaque bouteille, puis est identifi\u00e9e par des lecteurs RFID.<\/p>\n<p>Ainsi, l\u2019exp\u00e9dition des produits est trac\u00e9e de mani\u00e8re ultra-pr\u00e9cise, ce qui permet au client d\u2019\u00eatre plus confiant et plus serein dans l\u2019acheminement de ses produits.<\/p>\n<p>\u00c0 chaque \u00e9tape de la cha\u00eene logistique, le produit peut \u00eatre facilement identifier et authentifier, garantissant ainsi l\u2019origine du produit et sa bonne destination, gr\u00e2ce \u00e0 l\u2019\u00e9tiquette RFID.<\/p>\n<blockquote><p>\u00a0\u00ab\u00a0<em>Les marques doivent mettre en \u0153uvre des solutions qui leur donnent une meilleure visibilit\u00e9 de la cha\u00eene d'approvisionnement. La visibilit\u00e9 sur l\u2019ensemble de la cha\u00eene d\u2019approvisionnement consiste \u00e0 savoir o\u00f9 se trouvent les produits \u00e0 chacune des \u00e9tapes du parcours, du fabricant aux clients finaux, en passant par le distributeur et les entrep\u00f4ts.<\/em> <em>Le produit doit \u00eatre directement activ\u00e9 dans les installations du fabricant, puis \u00e0 chaque \u00e9tape du parcours du produit. De toute \u00e9vidence, cette op\u00e9ration doit \u00eatre rapide et efficace, et il est donc essentiel que la technologie soit int\u00e9gr\u00e9e au processus de production. Pour les propri\u00e9taires de marques, il existe un besoin \u00e9vident de solutions de protection des marques afin de relever ce d\u00e9fi et d'\u00e9viter l'\u00e9rosion du capital de la marque et de la perception de sa valeur.\u00a0<\/em>\u00bb explique Flavio Musci, Directeur Europe des Ventes Protection Source.<\/p><\/blockquote>\n<blockquote><p>\u00ab\u00a0<em>Nous avons install\u00e9 la solution chez un producteur de Champagne. Il dispose d\u2019une solution compl\u00e8te de tra\u00e7abilit\u00e9 pour lutter contre le march\u00e9 gris (mat\u00e9riel, logiciel et tags RFID). Ils sont d\u00e9sormais en capacit\u00e9 de suivre l'ensemble de leurs produits dans leurs r\u00e9seaux de distribution et ont optimis\u00e9 de mani\u00e8re consid\u00e9rable la ma\u00eetrise de leur flux et leur image de marque<\/em>\u00a0\u00bb t\u00e9moigne Julien Thibult, Directeur des Ventes RFID &amp; Protection Source.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>1 - Euromonitor Global Study<\/p>\n<p>2- Euro monitor Global Study<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur le march\u00e9 \u2018Vins, Champagnes &amp; Spiritueux\u2019, 1 bouteille sur  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":6995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-6924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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