{"id":6891,"date":"2022-03-28T19:38:41","date_gmt":"2022-03-28T19:38:41","guid":{"rendered":"https:\/\/checkpointsystems.com\/fr\/blog\/2022\/03\/28\/what-is-the-grey-market\/"},"modified":"2024-12-04T16:29:27","modified_gmt":"2024-12-04T15:29:27","slug":"quest-ce-que-le-marche-gris","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/fr\/blog\/quest-ce-que-le-marche-gris\/","title":{"rendered":"Qu\u2019est-ce-que le march\u00e9 gris et comment la RFID peut aider \u00e0 fournir une solution"},"content":{"rendered":"

Un Q&R avec Flavio Musci, directeur des ventes d\u2019\u00e9tiquetage \u00e0 l\u2019origine pour l\u2019Europe chez Checkpoint<\/em><\/strong><\/p>\n

 <\/p>\n

Qu\u2019est-ce-que le march\u00e9 gris ?<\/h2>\n

Le march\u00e9 gris, ou importations parall\u00e8les, d\u00e9signe le contournement et la distribution de biens authentiques hors des canaux de distribution officiels, sans le consentement du titulaire de la marque ou de la marque d\u00e9pos\u00e9e.\u00a0 Normalement, ce contournement est d\u00fb aux diff\u00e9rences de prix entre les pays. Les distributeurs ach\u00e8tent dans le pays A (\u00e0 un prix inf\u00e9rieur) et vendent dans le pays B \u00e0 un prix, g\u00e9n\u00e9ralement, agressif. Le commerce sur le march\u00e9 gris peut repr\u00e9senter des milliers de millions de dollars en termes de pertes de recettes en raison de ces diff\u00e9rences de prix.<\/p>\n

 <\/p>\n

Quels sont les secteurs les plus affect\u00e9s ?<\/h2>\n

Le secteur des boissons est l\u2019un d\u2019entre eux, en particulier les marques de vin et de boissons alcoolis\u00e9es de grande qualit\u00e9.<\/p>\n

 <\/p>\n

Comment les propri\u00e9taires des marques peuvent-ils \u00e9viter cette perte\u00a0?<\/h2>\n

Les marques doivent mettre en place des solutions capables de donner une plus grande visibilit\u00e9 de la cha\u00eene d\u2019approvisionnement. La visibilit\u00e9 sur l\u2019ensemble de la cha\u00eene d\u2019approvisionnement consiste \u00e0 savoir o\u00f9 se trouvent les produits \u00e0 chacune des \u00e9tapes du parcours, du fabricant aux clients finaux, en passant par le distributeur et les entrep\u00f4ts. Le produit doit \u00eatre directement activ\u00e9 dans les installations du fabricant puis \u00e0 chaque \u00e9tape du parcours du produit. \u00c9videmment, ce processus doit \u00eatre rapide et efficace. Il est donc essentiel de disposer de technologie int\u00e9gr\u00e9e dans le processus de la cha\u00eene d\u2019approvisionnement.<\/p>\n

Pour les propri\u00e9taires des marques, le besoin de solutions de protection de la marque est \u00e9vident, en vue de lutter de relever ce d\u00e9fi et d\u2019\u00e9viter l\u2019\u00e9rosion de l\u2019\u00e9quit\u00e9 de la marque et de la perception de la valeur.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Quel r\u00f4le la RFID peut-elle avoir pour \u00e9viter cette situation ?<\/h2>\n

Gr\u00e2ce \u00e0 l\u2019utilisation de la RFID, le producteur et le distributeur peuvent parfaitement savoir, en temps r\u00e9el, o\u00f9 se trouve leur bouteille<\/a>\u00a0: sur la ligne de mise en bouteille, dans l\u2019entrep\u00f4t d\u2019exp\u00e9dition, dans quel camion ou conteneur d\u2019exp\u00e9dition, mais aussi dans quel pays ou entrep\u00f4t. Ce suivi exact du produit depuis l\u2019origine permet d\u2019\u00e9viter des pertes et contrefa\u00e7ons, mais aussi de prot\u00e9ger la valeur de la marque.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Contact Flavio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Un Q&R avec Flavio Musci, directeur des ventes d\u2019\u00e9tiquetage \u00e0 […]<\/p>\n","protected":false},"author":4,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-6891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rfid"],"yoast_head":"\nQu\u2019est-ce-que le march\u00e9 gris et comment la RFID peut aider \u00e0 fournir une solution - Checkpoint Systems France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/fr\/blog\/quest-ce-que-le-marche-gris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce-que le march\u00e9 gris et comment la RFID peut aider \u00e0 fournir une solution - 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