{"id":8397,"date":"2024-07-31T10:49:29","date_gmt":"2024-07-31T08:49:29","guid":{"rendered":"https:\/\/checkpointsystems.com\/es\/?p=8397"},"modified":"2025-07-23T14:25:59","modified_gmt":"2025-07-23T12:25:59","slug":"grupo-piedra-implanta-antenas-antihurto","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/es\/blog\/grupo-piedra-implanta-antenas-antihurto\/","title":{"rendered":"Grupo Piedra implanta sistemas antihurto con conectividad en su cadena de supermercados"},"content":{"rendered":"<p><a href=\"https:\/\/supermercadospiedra.com\/\">Grupo Piedra<\/a> ha llegado a un acuerdo con <a href=\"https:\/\/checkpointsystems.com\/es\/\">Checkpoint Systems<\/a> para renovar su alianza y reforzar los sistemas antihurto de sus m\u00e1s de 60 puntos de venta minorista que re\u00fanen m\u00e1s de 40.000 m2, repartidos por las provincias de C\u00f3rdoba y Ja\u00e9n.<\/p>\n<p>El acuerdo con Checkpoint Systems incluye la renovaci\u00f3n de su flota de sistemas antihurto, incorporando las <strong>antenas EVOLVE<\/strong>, que disponen de un perfecto dise\u00f1o para integrarse en los supermercados y ejemplifican la apuesta de Grupo Piedra por la <strong>innovaci\u00f3n<\/strong> en todas sus \u00e1reas de negocio. Con este nuevo sistema, los establecimientos contar\u00e1n con la <strong>conectividad inal\u00e1mbrica<\/strong> para realizar el <strong>mantenimiento remoto<\/strong> de los equipos.<\/p>\n<p>El objetivo de esta operaci\u00f3n es encontrar soluciones particulares a cada supermercado y seguir mejorando la experiencia de compra de los clientes, la eficiencia y siendo m\u00e1s eficaces manteniendo su filosof\u00eda de proporcionar un comercio cercano de productos variados y de calidad en C\u00f3rdoba y Ja\u00e9n.<\/p>\n<p><strong>Piedra, pionero en la protecci\u00f3n de aceites <\/strong><\/p>\n<p>Este refuerzo de una alianza que ya supera los 20 a\u00f1os, tambi\u00e9n incluye una nueva bater\u00eda de soluciones como <a href=\"https:\/\/checkpointsystems.com\/es\/security-labels-tagging\/\">etiquetas RF<\/a> y <a href=\"https:\/\/checkpointsystems.com\/es\/alpha-high-theft-solutions\/\">Alpha<\/a> para la protecci\u00f3n individual de los productos m\u00e1s susceptibles de ser hurtados, especialmente, los <strong>aceites <\/strong>en todos sus formatos<strong>,<\/strong> que se han convertido en una de las v\u00edctimas favoritas de los ladrones . Precisamente, Grupo Piedra es <strong>pionero <\/strong>en la protecci\u00f3n de este producto en Espa\u00f1a.<\/p>\n<p>Seg\u00fan el \u00faltimo bar\u00f3metro del hurto de la distribuci\u00f3n comercial (1), cerca del 53% de los hurtos son protagonizados por <strong>bandas organizadas<\/strong> que detectan las oportunidades de hacer negocio y sustraen productos de alto valor en diferentes establecimientos para posteriormente revenderlos en mercados paralelos.<\/p>\n<p>La inversi\u00f3n de Grupo Piedra para modernizar su parque de antenas le permite sumar una soluci\u00f3n eficaz para combatir el hurto profesional.<\/p>\n<p>El precio del aceite de oliva se ha disparado en los \u00faltimos dos a\u00f1os debido a la inflaci\u00f3n y a la escasez de producci\u00f3n de este cl\u00e1sico de las cocinas mediterr\u00e1neas. Este contexto ha provocado que se genere un mercado paralelo promovido por bandas organizadas que han optado por hurtar de forma reiterada en los supermercados para posteriormente proceder a su reventa.<\/p>\n<p><strong>Carlos Cruz<\/strong>, <strong>director de ventas de Checkpoint Systems en Espa\u00f1a<\/strong>: \u201c<em>Nos complace reforzar y ampliar nuestra alianza con Grupo Piedra facilit\u00e1ndoles el acceso a una tecnolog\u00eda robusta acorde con su compromiso por la constante innovaci\u00f3n para ofrecer a sus clientes la mejor experiencia de compra. <strong>Grupo Piedra<\/strong> es un partner con el que crecer de la mano, asumiendo continuamente renovados objetivos y dise\u00f1ando tecnolog\u00eda que facilite el trabajo diario de sus trabajadores<\/em>\u201d.<\/p>\n<p><strong>Javier Piedra Trujillo, director gerente de Grupo Piedra<\/strong>: \u201c<em>Nuestra experiencia labrada tras m\u00e1s de 50 a\u00f1os ofreciendo un gran servicio de calidad y al mejor precio a los \u00a0los cordobeses, se complementa con el firme compromiso por mantenernos a la vanguardia tecnol\u00f3gica as\u00ed como dotar nuestros establecimiento de mayor seguridad<\/em>\u201d.<\/p>\n<p>(1) Bar\u00f3metro del hurto de la Distribuci\u00f3n comercial (2023)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Piedra ha llegado a un acuerdo con Checkpoint Systems  [&#8230;]<\/p>\n","protected":false},"author":15,"featured_media":8398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[15],"tags":[50],"class_list":["post-8397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-antihurto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Piedra implanta antenas antihurto | Checkpoint Systems Espa\u00f1a<\/title>\n<meta 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