{"id":7166,"date":"2022-03-28T19:38:41","date_gmt":"2022-03-28T19:38:41","guid":{"rendered":"https:\/\/checkpointsystems.com\/es\/blog\/2022\/03\/28\/what-is-the-grey-market\/"},"modified":"2023-12-28T13:50:35","modified_gmt":"2023-12-28T12:50:35","slug":"que-es-el-mercado-gris","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/es\/blog\/que-es-el-mercado-gris\/","title":{"rendered":"Qu\u00e9 es el mercado gris y c\u00f3mo la RFID puede ayudar a proporcionar una soluci\u00f3n"},"content":{"rendered":"

Preguntas y respuestas con Flavio Musci, Checkpoint Sales Director Source Tagging Europe<\/em><\/strong><\/h3>\n

\u00bfQu\u00e9 es el mercado gris?<\/h2>\n

El mercado gris \u2014o importaci\u00f3n paralela\u2014 aparece cuando los productos se desv\u00edan y distribuyen fuera de los canales oficiales sin la autorizaci\u00f3n del titular de la marca. Este desv\u00edo suele producirse por las diferencias de precios entre pa\u00edses. Los distribuidores compran en el pa\u00eds A (a un precio inferior) y venden en el pa\u00eds B, normalmente con una agresiva bajada de precios. El comercio en el mercado gris puede conllevar una p\u00e9rdida de ingresos de miles de millones de d\u00f3lares debido a estas diferencias en los precios.<\/p>\n

\u00bfQu\u00e9 sectores se ven m\u00e1s afectados?<\/h2>\n

El sector de las bebidas es uno de ellos, sobre todo las marcas de vino y licores de alta calidad.<\/p>\n

\u00bfC\u00f3mo pueden las marcas evitar estas p\u00e9rdidas?<\/h2>\n

Las marcas necesitan soluciones que les brinden una mayor visibilidad de la cadena de suministro, lo cual significa saber d\u00f3nde se encuentran los productos en cada momento, desde el fabricante hasta el distribuidor, pasando por los almacenes y el cliente final. El producto tiene que activarse directamente en las instalaciones del fabricante, y luego en cada etapa de su recorrido. Evidentemente, esto debe ser una operaci\u00f3n r\u00e1pida y eficaz, por lo que resulta de vital importancia contar con una tecnolog\u00eda integrada en la propia cadena de suministro.<\/p>\n

Las marcas necesitan soluciones de protecci\u00f3n que les permitan hacer frente a este problema, para evitar la p\u00e9rdida de valor y evitar una mala imagen.<\/p>\n

\"\"<\/p>\n

\u00bfCu\u00e1l es el papel de la RFID en esta situaci\u00f3n?<\/h2>\n

Gracias a la RFID, el productor y el minorista pueden conocer con precisi\u00f3n y en tiempo real d\u00f3nde se encuentra cada botella: en la l\u00ednea de embotellado, en el almac\u00e9n, en qu\u00e9 cami\u00f3n o contenedor, y en qu\u00e9 pa\u00eds y qu\u00e9 tienda. Esta trazabilidad del producto desde su origen es lo que evita p\u00e9rdidas y falsificaciones, adem\u00e1s de proteger el valor de la marca.<\/p>\n

\"\"Contacta con Flavio<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[70],"tags":[],"class_list":["post-7166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rfid"],"yoast_head":"\nQu\u00e9 es el mercado gris y c\u00f3mo la RFID puede ayudar a proporcionar una soluci\u00f3n - Checkpoint Systems Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/es\/blog\/que-es-el-mercado-gris\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el mercado gris y c\u00f3mo la RFID puede ayudar a proporcionar una soluci\u00f3n - 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