Checkpoint supports Maje with sustainable labelling

Checkpoint supports Maje with sustainable labelling

Checkpoint Systems, a global leader in source-to-shopper solutions, is helping French fashion retailer MAJE fulfil its commitment to protecting the planet, by supplying it with a new range of sustainable labels, made from recycled polyester.

MAJE is part of the SMCP Group, together with other fashion brands Sandro, Claudie Pierlot and de Fursac. In 2019, SMCP signed the Fashion Pact, a global coalition of companies in the fashion and textile industry committed to improving their environmental impact. This includes three core goals: stopping global warming, restoring biodiversity and protecting the oceans.

Checkpoint’s new sustainable satin care labels, made from recycled polyester, are manufactured in five different locations around the world, including, Turkey, India, China, Tunisia and Bulgaria. On top of being made of recycled materials, the handfeel is very soft. All sites use the same raw materials, printing techniques and quality controls to guarantee a sustainable product with uniform branding, delivering consistency across all product formats.

Speaking about the partnership, Jean Loez, Production Director of the brand MAJE, said: “We chose Checkpoint as our partner because of the complexity of our labelling. Many years ago, our care labels consisted of 2 languages only, French and English. Today, due to our new international stores and the legal standards that we follow, we are using 24 different languages.

“Checkpoint is helping to manage the labelling process in an automated way, creating the layout instantly so that production can start immediately. SMCP has agile business cycles, so our labels must be produced in the shortest time possible at factories located close to our garment production facilities. This helps to reduce transport cost and lead time and improves carbon footprint.

“In addition to the automation of our ordering process, we also required a partner that could offer sustainable labelling solutions. Checkpoint fit the bill and we are now working together to build a green future.”

Barbara De Meester, Sales Director France within the ALS Division at Checkpoint Systems, commented: “We have been working with the SMCP group for over five years, helping to fulfill the labelling needs of the business. In line with its commitment to reducing its environmental impact, we are delighted to be supplying it with a new sustainable care label that helps the retailer meet the goals of the Fashion Pact.”

About Checkpoint Systems, Inc. (www.checkpointsystems.com)

A division of CCL Industries, Checkpoint Systems is the only vertically integrated RF/RFID solution provider for retail. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint delivers intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud-based solutions, Checkpoint optimizes retail operations and efficiencies with real-time intuitive data delivered throughout the supply chain and in-store resulting in improved profitability and an enriched consumer experience. Checkpoint’s intelligent retail solutions are built upon 50 years of radio frequency technology expertise, innovative high-theft and loss prevention solutions, market-leading software, RFID hardware and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf.

About CCL Industries

CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers, employs approximately 19,000 people and operates 150 facilities in 25 countries on six continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. For more information, visit www.cclind.com. H

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About Checkpoint Systems

A division of CCL Industries, Checkpoint Systems is the only vertically integrated RF/RFID solution provider for retail. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint delivers intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud-based solutions, Checkpoint optimizes retail operations and efficiencies with real-time intuitive data delivered throughout the supply chain and in-store resulting in improved profitability and an enriched consumer experience. Checkpoint’s intelligent retail solutions are built upon 50 years of radio frequency technology expertise, innovative high-theft and loss prevention solutions, market-leading software, RFID hardware and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf.