{"id":2233,"date":"2021-01-11T10:54:31","date_gmt":"2021-01-11T10:54:31","guid":{"rendered":"https:\/\/checkpointsstg.wpengine.com\/de\/?page_id=2233"},"modified":"2026-10-23T11:52:52","modified_gmt":"2026-10-23T09:52:52","slug":"display-compliance","status":"publish","type":"page","link":"https:\/\/checkpointsystems.com\/de\/insights\/display-compliance\/","title":{"rendered":"Report: Warenpr\u00e4sentation mit RFID verbessern"},"content":{"rendered":"

Report: Warenpr\u00e4sentation mit RFID verbessern<\/h1><\/div>

Wie sich mit RFID die Wirkung ansprechend gestalteter Warenpr\u00e4sentationen erschlie\u00dfen l\u00e4sst.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n

Die Herausforderung im station\u00e4ren Handel<\/h2><\/div>

Der station\u00e4re Einzelhandel steht vor ernsten Problemen bei der Warenpr\u00e4sentation.<\/p>\n

Einzelh\u00e4ndler befinden sich in einer schwierigen Lage: Sie m\u00f6chten von ansprechend gestalteten Verkaufsfl\u00e4chen profitieren, die den Pr\u00e4sentationsvorgaben entsprechen. Ihre Systeme sind jedoch veraltet. Das beeintr\u00e4chtigt Umsatz, Betriebskosten und Markenintegrit\u00e4t.<\/p>\n

Bei den derzeitigen Abl\u00e4ufen binden zeitaufwendige T\u00e4tigkeiten wie manuelle Bestandsz\u00e4hlungen, das Anbringen von Sicherheitsetiketten und die Warenauff\u00fcllung wertvolle Personalressourcen. Trotz aller Bem\u00fchungen bleiben Verkaufsfl\u00e4chen schlecht best\u00fcckt, Pr\u00e4sentationen unordentlich und Ums\u00e4tze aus.<\/p>\n

Die Pandemie hat Ver\u00e4nderungen im Verbraucherverhalten wesentlich schneller vorangetrieben, als viele H\u00e4ndler darauf vorbereitet waren. Nach dem Boom des Onlinehandels w\u00fcnschen Kundinnen und Kunden durchg\u00e4ngige Einkaufserlebnisse \u00fcber alle Kan\u00e4le, individuell abgestimmte Warenpr\u00e4sentationen und schnelleren Service.<\/p>\n

\"Kundin<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n

Was der Report behandelt<\/h2><\/div>

Eine Verbesserung der Einhaltung von Pr\u00e4sentationsvorgaben um 1 % k\u00f6nnte den Umsatz im Einzelhandel um 3 Milliarden US-Dollar pro Jahr steigern.<\/strong><\/p>\n

In diesem Report untersuchen wir die guten, schlechten und problematischen Seiten der gegenw\u00e4rtigen Einhaltung von Pr\u00e4sentationsvorgaben. Au\u00dferdem zeigen wir, was Einzelh\u00e4ndler tun k\u00f6nnen, um ihre Planogramme pr\u00e4zise umzusetzen, den Umsatz zu maximieren und den Kundenservice zu verbessern.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n

Report anfordern<\/h2><\/div>
\n
\"Titelseite<\/div>\n
\n

Der Report und das Downloadformular liegen derzeit auf der englischen Originalseite. Der Report selbst ist auf Englisch.<\/p>\n

Englischen Report anfordern \u2197<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2236,"parent":2164,"menu_order":162,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2233","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nReport: Warenpr\u00e4sentation mit RFID verbessern - Checkpoint Systems Deutschland<\/title>\n<meta name=\"description\" content=\"Lesen Sie den Report \u00fcber Warenpr\u00e4sentation mit RFID und erfahren Sie, wie sich Verkaufsfl\u00e4chen gezielter steuern lassen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/de\/insights\/display-compliance\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: Warenpr\u00e4sentation mit RFID verbessern - 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