{"id":3652,"date":"2025-03-25T03:53:35","date_gmt":"2025-03-25T03:53:35","guid":{"rendered":"https:\/\/checkpointsystems.com\/cn\/?p=3652"},"modified":"2025-04-22T04:38:15","modified_gmt":"2025-04-22T03:38:15","slug":"retail-tech-for-all-3-considerations-for-more-accessible-labels","status":"publish","type":"post","link":"https:\/\/checkpointsystems.com\/cn\/blog\/retail-tech-for-all-3-considerations-for-more-accessible-labels\/","title":{"rendered":"Retail tech for all: 3 considerations for more accessible labels"},"content":{"rendered":"

\u96f6\u552e\u79d1\u6280\u9769\u547d\u6b63\u4ee5\u60ca\u4eba\u901f\u5ea6\u5411\u6211\u4eec\u547c\u5578\u800c\u6765\u3002\u968f\u7740\u300a\u6570\u5b57\u4ea7\u54c1\u62a4\u7167\u300b(DPP)\u6cd5\u89c4\u76ee\u524d\u5b9a\u4e8e2028\u5e74\u751f\u6548\uff0c\u5168\u7403\u96f6\u552e\u5546\u6b63\u9762\u4e34\u4e00\u9879\u5e9e\u5927\u800c\u8270\u5de8\u7684\u6807\u7b7e\u7cfb\u7edf\u5347\u7ea7\u5de5\u7a0b\u3002\u800c\u8fd9\u4e00\u53d8\u9769\u6765\u5f97\u6070\u9022\u5176\u65f6\u2014\u2014\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4e60\u60ef\u4e0e\u504f\u597d\u6b63\u65e5\u76ca\u8d8b\u5411\u6c89\u6d78\u5f0f\u3001\u4e2a\u6027\u5316\u53ca\u79d1\u6280\u9a71\u52a8\u7684\u4f53\u9a8c\u3002\u65e0\u8bba\u4ece\u54ea\u4e2a\u89d2\u5ea6\u770b\uff0c\u4ea4\u4e92\u5f0f\u6807\u7b7e\u90fd\u5df2\u6210\u4e3a\u5fc5\u9009\u9879\u3002<\/p>\n

\u8fd9\u5f15\u51fa\u4e00\u4e2a\u5173\u952e\u95ee\u9898\uff1a\u5f53\u60a8\u4e3a\u7b26\u5408DPP\u6cd5\u89c4\u5347\u7ea7\u6807\u7b7e\u7cfb\u7edf\u65f6\uff0c\u8be5\u5982\u4f55\u9009\u62e9\u9002\u5408\u7684\u96f6\u552e\u4e92\u52a8\u79d1\u6280\uff1f\u54ea\u79cd\u6280\u672f\u80fd\u521b\u9020\u6700\u5927\u4ef7\u503c\u3001\u5951\u5408\u54c1\u724c\u8c03\u6027\u3001\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u5e76\u63d0\u5347\u53c2\u4e0e\u5ea6\uff1f\u6211\u4eec\u7684\u6807\u7b7e\u4e13\u5bb6\u5c06\u5206\u4eab\u4e09\u5927\u51b3\u7b56\u8981\u70b9\u3002<\/p>\n

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\u53c2\u8003\u9605\u8bfb: DPP\u6cd5\u89c4\u5168\u9762\u6307\u5357<\/strong><\/a><\/p>\n

\u5408\u89c4\u6539\u9020\u610f\u5473\u7740\u670d\u88c5\u6807\u7b7e\u5fc5\u987b\u5347\u7ea7\u4e3a\u53ef\u8fde\u63a5\u6570\u5b57\u4fe1\u606f\u7684\u4ea4\u4e92\u7cfb\u7edf\u3002\u76ee\u524d\u4e1a\u754c\u4e3b\u8981\u8003\u8651\u4e24\u79cdDPP\u8f7d\u4f53\u6280\u672f\uff1a\u4e8c\u7ef4\u7801\u4e0eNFC\u82af\u7247\u3002<\/p>\n

\u4e8c\u7ef4\u7801\u6807\u7b7e<\/strong><\/a>\u51ed\u501f\u667a\u80fd\u624b\u673a\u6444\u50cf\u5934\u5373\u53ef\u626b\u63cf\uff0c\u662f\u6210\u672c\u8f83\u4f4e\u4e14\u6613\u4e8e\u90e8\u7f72\u7684\u65b9\u6848\uff1bNFC\u6807\u7b7e\u867d\u7136\u9020\u4ef7\u66f4\u9ad8\uff0c\u4f46\u80fd\u63d0\u4f9b\u66f4\u5f3a\u7684\u5b9a\u5236\u5316\u529f\u80fd\u4e0e\u4e92\u52a8\u4f53\u9a8c\uff0c\u90e8\u5206\u6d88\u8d39\u8005\u8ba4\u4e3a\u5176\u64cd\u4f5c\u66f4\u4e3a\u4fbf\u6377\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cDPP\u6cd5\u89c4\u867d\u662f\u63a8\u52a8\u96f6\u552e\u4e1a\u6807\u7b7e\u4ea4\u4e92\u5316\u7684\u50ac\u5316\u5242\uff0c\u54c1\u724c\u5546\u91c7\u7eb3\u8be5\u6280\u672f\u8fd8\u6709\u66f4\u591a\u6df1\u5c42\u8003\u91cf\u3002<\/p>\n

\u96f6\u552e\u79d1\u6280\u80fd\u8f7b\u677e\u521b\u9020\u5353\u8d8a\u7684\u8d2d\u7269\u4f53\u9a8c\u2014\u2014\u4f8b\u5982\u5c06\u624b\u673a\u53ef\u626b\u63cf\u7684NFC\u6280\u672f\u4e0eRFID\u7cbe\u51c6\u5e93\u5b58\u7cfb\u7edf\u7ed3\u5408\uff0c\u6d88\u8d39\u8005\u65e2\u53ef\u67e5\u8be2\u5173\u8054\u5546\u54c1\uff0c\u4e5f\u80fd\u76f4\u63a5\u4e0b\u5355\u5b9e\u4f53\u5e97\u7f3a\u8d27\u7684\u5c3a\u7801\u6216\u989c\u8272\uff0c\u9009\u62e9\u914d\u9001\u5230\u5bb6\u6216\u5230\u5e97\u81ea\u63d0\u3002\u800c\u8fd9\u4ec5\u4ec5\u662f\u51b0\u5c71\u4e00\u89d2\uff01<\/p>\n

\"\"<\/p>\n

\u53c2\u8003\u9605\u8bfb: \u670d\u88c5\u6807\u7b7e\u63a8\u52a8\u54c1\u724c\u8fc8\u5411\u96f6\u552e\u672a\u6765\u76844\u5927\u9014\u5f84<\/strong><\/a><\/p>\n

\u867d\u7136\u4e8c\u7ef4\u7801\u548cNFC\u82af\u7247\u5728\u6280\u672f\u4e0a\u90fd\u662f\u6709\u6548\u7684\u96f6\u552e\u79d1\u6280\u65b9\u6848\uff0c\u4f46\u82e5\u5728\u9879\u76ee\u89c4\u5212\u4e2d\u5ffd\u89c6\u65e0\u969c\u788d\u8bbe\u8ba1\uff0c\u53ef\u80fd\u5bfc\u81f4\u6295\u8d44\u56de\u62a5\u5927\u6253\u6298\u6263\u3002\u4e3a\u786e\u4fdd\u6240\u6709\u6d88\u8d39\u8005\u90fd\u80fd\u987a\u7545\u4f7f\u7528\uff0c\u9009\u62e9\u6280\u672f\u65f6\u9700\u91cd\u70b9\u8003\u91cf\u4ee5\u4e0b\u4e09\u5927\u8981\u7d20\u3002<\/p>\n

Accessible labels: 3 things to consider when assessing retail tech<\/h2>\n

1.\u00a0\u00a0 Target customers<\/h3>\n

The first and most important consideration should be your target customers. The aim of DPP legislation (and indeed, the whole customer engagement bit!) is to give quick and easy access to sustainability information. Although QR codes represent the more affordable option and are easy to produce at scale, they might be tricky for your customers to use or even see.<\/p>\n

Before you start planning how to integrate retail tech into your labels, you could send out a customer survey to get intel directly from your most loyal and long-term shoppers. You could also deep dive into your customer data, analyze their shopping habits and see if you can identify which tech option would best suit them. Could you modify the labels to give more explicit instructions, add braille, introduce color QR codes, or adapt in-store signage to help? It's all worth considering!<\/p>\n

2.\u00a0\u00a0 Product type<\/h3>\n

Your choice of retail tech might also be dictated by the products you\u2019re tagging. For maximum accessibility, your interactive labels should be easy to spot, scan, and feel intuitive in their placement. For DPP legislation, your label should also withstand wear and tear and be scannable even after washing.<\/p>\n

How much space do you have to work with? Do you need larger QR codes for visually impaired shoppers, or are you tagging a small space that would benefit from a specialist inlay? These are all considerations your labeling partner can help with.<\/p>\n

\"\"<\/p>\n

Read: The ultimate RFID tagging guide \u2013 best practices for general merchandise<\/strong><\/a><\/p>\n

3.\u00a0\u00a0 Long-term business plan<\/h3>\n

Are you using your retail tech purely for DPP legislation, or do you want to get more ROI from your investment by upgrading to unlock a ton of additional intelligent labeling benefits? If you are choosing to utilize the tech for more than just DPP compliance, where might you take it in the future and which tech is best suited to help you get there? It's all worth considering!<\/p>\n

It's also a good idea to consider your brand and values when making your choice. How will this evolve, and how might your retail tech choice add to that journey? When putting down a huge investment of time and money in a labeling project, you want to make sure you've made a future-proof choice. This also includes looking into new innovations that can help make the interactive experience more accessible to your customers. Do you need an option that gives you space to evolve your approach without heavy disruption in the future?<\/p>\n

Planning your accessible labeling project<\/h2>\n

When dealing with a labeling project of this size and complexity, you\u2019ll want a knowledgeable, experienced party on board. A team that's rolled out multiple labeling projects over the decades and faced almost every challenge, roadblock, and complexity imaginable. We are, of course, referring to ourselves (but in a\u00a0humble<\/em>\u00a0way).<\/p>\n

Our team of apparel labeling experts at Checkpoint haven\u2019t just been working with interactive retail tech for years but have also developed and manufactured it in-house. No two projects or clients are ever the same, which means we start from scratch each time, choosing a solution tailored to that client and their goals. Accessibility considerations can be baked into the process as a top goal, so you aren\u2019t playing an expensive guessing game with the potential to isolate some shoppers from the interactive experience.<\/p>\n

Reach out to\u00a0our apparel labeling team today<\/a>\u00a0and find out more about accessibility considerations you may need to make for your brand labeling project. Our pros have seen it all and are happy to share what they know. Your new labels will be incredible \u2014 let\u2019s make sure everyone can enjoy them!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u96f6\u552e\u79d1\u6280\u9769\u547d\u6b63\u4ee5\u60ca\u4eba […]<\/p>\n","protected":false},"author":18,"featured_media":3653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-3652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rfid","category-news"],"yoast_head":"\nRetail tech for all: 3 considerations for more accessible labels - Checkpoint Systems China - \u96f6\u552e\u6280\u672f\u89e3\u51b3\u65b9\u6848<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/checkpointsystems.com\/cn\/blog\/retail-tech-for-all-3-considerations-for-more-accessible-labels\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail tech for all: 3 considerations for more accessible labels - 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