NA Grocery - What's your shoppers' journey?
"When 10 shoppers are faced with an out of stock, 2 will delay the purchase all together, 4 will reach for another brand and 4 are so determined to buy the product they will go to another store and purchase.
In this situation, you can see how all of us, the consumer, brand owner, and retailer, all miss out."
Top Consumer Product Goods Company
Are you interested in learning more about the ‘shopper behavior’ in grocery and the importance of keeping product on-shelf and available for purchase?
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