Improving in-store customer experience
Whilst retailers traditionally focus on detection alone, other key performance measures such as Deactivation & Reactivation which affect the store environment, shopper experience and overall ROI are also essential to improving the in-store customer experience. As the world leader in quality RF labels, Checkpoint label manufacturing sites develop and adapt innovative solutions for today’s retailers – our R&D and production teams deliver best in class results in the following:
Increased detection
With the need to protect a wider variety of products increasing, the development of smaller labels with the ability to offer similar detection to that of the standard labels has become a priority to retailers.
Checkpoint’s 4x4 labels achieve the most consistent levels of detection and our micro labels are the best performing in their class. These smaller and more powerful labels take up less visible space on product packaging, ensuring that branding is not obstructed and important consumer information is displayed.
Improving the checkout process
A fast checkout and accurate first time deactivation is crucial to minimise the number of unnecessary false alarms at store exit, improving customer satisfaction. Our labels are easily deactivated at point of check-out enabling staff to confidently and consistently deactivate RF labels quickly, delivering faster checkout speeds. Inconsistencies leads to embarrassed shoppers, decrease in alarm compliance – negatively impacting their investment in their Loss Prevention solutions.
Minimising reactivation
There are two different forms of reactivation, static and dynamic. The former means labels spontaneously reactivate, while the latter is seen when labels reactivate when product is moved (like bottles rattling in a trolley). Lower rates improve the shopper experience and minimise unnecessary alarms. Checkpoint RF labels have the lowest reactivation rates in the industry across static testing.
Ensuring successful source tagging
For those Retailers or Vendors that have implemented a source tagging programme involving automated label application, confidence in the ability of the RF label to survive the application process is critical in ensuring the investment delivers the highest percentage of live labels in store, every time.
Recent TUV testing revealed up to 10% of labels are ‘killed’ during the application process due to Electro Static Discharge – in addition to non-functioning labels found on delivered rolls. In the same test 0% of Checkpoint’s labels were ‘killed’ during the application process.
Adding value to a retailer’s operations
Checkpoint’s labels maximise in-store efficiencies and the return on investment. Shrink is on the increase across most regions and verticals, though average spend on Loss Prevention is down. For this reason, it is even more important for retailers to ensure that they are getting the best value for money. Checkpoint’s labels add significant value to a retailer’s operations, by enhancing the in store experience, improving operational efficiency in addition to reducing shrink by ensuring class leading label performance.
