Brand Integrity

RFID ALS Brand in store

Checkpoint understands the importance labels play in developing and maintaining your brand’s integrity, and so we have built consistency and quality control into our processes from the very beginning of each and every development project. From a creative perspective, labels help to reinforce your brand voice. They give brand awareness when set against your competition. […]

Why is it important to choose the right label partner?

Interview with Miguel Guillo, General Manager of Checkpoint ALS Iberia & Morocco Why are labels so important? Labels are a fundamental part of any garment or piece of footwear. Labels provide important information to the consumer, size, price, care instructions. Labels also communicates the Brand to the consumer, therefore, they play an important part in […]