--24 July 2018
JBC improves the checkout process with RFID implementation
24th July 2018 – In 2017, JBC – a major Belgian clothing retailer – worked with Checkpoint Systems to roll out radio frequency identification (RFID) across its supply chain. This made the company one of the pioneers of the technology in Belgium and three years later, the clothing chain looks back with satisfaction and has provided some tips to successfully implement RFID.
Experience is of the upmost importance to JBC – both the experience of the customer and its staff. Convenience and speed at the cash register play an important role in this. In 2013, the retailer began looking for a technology that would minimise the time taken to pay for goods at the checkout that was easy for store associates to use. After a positive pilot in two of its 144 stores, RFID was identified as the solution.
Fred Tielens, logistics manager at JBC, commented: "Thanks to RFID, we quickly reduced the time spent at the checkout by 10-seconds per garment. Because the technology automatically scans all the garments in one go, there was no need for staff to search for price tags."
As a result of the time saving, JBC decided to introduce RFID in all its stores, as well as a distribution center in Houthalen. By the end of 2014, the retailer, together with Checkpoint Systems – a leading provider of source-to-shopper merchandise availability solutions, had trained more than 100 apparel suppliers worldwide who were then required to sew RFID labels into the clothing at the point of manufacture. This initial process was crucial for the successful rollout as it improved efficiencies and reduced errors throughout the supply chain.
In order to further improve the supply chain process, in early 2015, the retailer had fitted RFID tunnels in its warehouse to check incoming and outgoing goods. The perfect time to check whether the suppliers had correctly sew in the RFID labels.
Fred Tielens added: "The first deliveries were not as expected. Some of our suppliers had sewn the labels incorrectly in the clothing, without taking into account the size or the color. Fortunately, because of the checks, we were able to work with these suppliers immediately to correct issues. It ultimately encouraged us to tighten up the controls."
RFID changed the way JBC had worked in its warehouse. Where previously it had to count and process the delivered goods, the goods are now counted and tagged at the distribution center. The disappearance of these intermediate steps reduced the number of internal transports and now ensures sharper delivery times. In other words, JBC can provide its stores with the requested items more quickly.
After the suppliers and the warehouse were fully trained, JBC started the roll-out to its stores in 2015. To begin with, a number of intensive workshops, led by a project manager from Checkpoint Systems, were run to in order to train regional managers on the RFID process. And at a later stage all store staff were added to the training programme.
Implementing RFID would transform the way the staff operated in-store. In order to ensure its success at the checkout, JBC conducted a pilot for six months, where it overcame a number of challenges, including the correct use of RFID readers at the cash registers, the link with the RFID labels and the interaction with computers in the backroom.
According to JBC, there is one piece of advice it would impart to other retailers considering introducing RFID – involve an IT manager. It is important to think about the POS system’s software, as well as the ERP system and the network.
For example, before the arrival of RFID, JBC only had wifi around the checkout points, whereas the RFID implementation required wifi to be available across the entire store floor and storage space. And there is also the need to install additional cabling and hardware so that the RFID labels must communicate with the cash registers. However, those extra costs do not outweigh the benefits of RFID, if you know what you can achieve with RFID.
Fred Tielens concluded: "Our staff do not want to go back to the previous solution. The workload at the cash registers has decreased considerably, and they now have extra time to advise our customers in the store."
And the future? The last step that completes the RFID story at JBC is the inventory control. The clothing retailer is now able to locate all goods anywhere in the delivery process (from supplier to shop). A hugely positive step forward for the fashion chain’s stock management.
For more information please contact:
Adam Craig, Storm Communications, firstname.lastname@example.org 07941 257 004
Anna-Louise Fairtlough, Storm Communications, email@example.com 020 7240 2444
Tom Derrick, Storm Communications, firstname.lastname@example.org 020 7240 2444
About Checkpoint Systems, Inc. (www.checkpointsystems.com)
Checkpoint Systems is a global leader in merchandise availability solutions for the retail industry, encompassing loss prevention and merchandise visibility. A division of CCL Industries, Checkpoint's solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading software, RFID hardware and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf.
CCL Industries Business Description
CCL Industries Inc. (“CCL”), a world leader in specialty label and packaging solutions employs more than 20,000 people operating 154 production facilities in 36 countries on 6 continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and extruded film materials for a wide range of decorative, instructional, functional & security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded and laminated plastic tubes, folded instructional leaflets, precision decorated and die cut components, electronic displays, polymer bank note substrate and other complementary products and services are sold in parallel to specific end-use markets. Avery is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers. Checkpoint is a leading developer of RF & RFID based technology systems for loss prevention and inventory management including labeling and tagging solutions for the global retail & apparel industries. Innovia is a leading global producer of specialty, high performance, multilayer, surface engineered films for label, packaging and security applications. CCL Container is a leading producer of impact extruded aluminum aerosol cans and specialty bottles for consumer-packaged goods and healthcare customers in the United States and Mexico. The Company is also backward integrated into materials science with capabilities in polymer extrusion, adhesive development, coating & lamination, surface engineering and metallurgy that are deployed across all five business segments.
For more details on CCL, visit our website – www.cclind.com
Founded in 1975 by Jean-Baptiste Claes, the family business is currently run side by Bart and Ann Claes. Its offering means that JBC meets the needs of all family members and all budgets. The company's goal is to translate the latest fashion trends into affordable, high-quality collections made with respect for sustainability. The company has opted for a strong omnichannel approach and in 2016 it recorded a turnover of 240 million euros (TVAC). This ambition is reflected in clothing with local accents, respectful of the human being and the environment. Since 1 April 2015, JBC has been a member of the Fair Wear Foundation and is also the first Belgian retailer to have ratified the Bangladesh Safety Agreement. The Claes Retail Group (CRG), the holding company that manages JBC and Mayerline, has more than 1,500 employees (direct and indirect) and some 210 stores in Belgium, Germany and Luxembourg, including 146 JBC stores and 64 Mayerline stores. For more information, please visit: www.jbc.be
Checkpoint Systems, a division of CCL Industries, addresses two critical issues for its customers: Improving Profitability and Improving Consumer experience. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint recognizes the challenges faced by its customers in the rapidly evolving retail market. We deliver intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud based solutions, Checkpoint optimizes operational efficiencies through analysis of real time data captured throughout the Supply Chain and in store then translating this to clear concise actions and tasks.
We provide end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labeling capabilities, to brand, secure and track merchandise from source to shelf. Checkpoint’s customers benefit from increased sales and profits by implementing merchandise availability solutions, to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Checkpoint operates in every major geographic market and employs 4,500 people worldwide.