Brick and mortar stores play an important role in the retail industry, providing customers with a chance to interact with merchandise and experiment with different items. To make the in-store experience even more engaging, Checkpoint Systems has released InterACT – a unique range of solutions that leverage the power of RFID to increase sales.
The increasing demands of today's "always-connected" shoppers are redefining the in-store buying experience. Ensuring merchandise is always available through improved inventory accuracy is one part of the puzzle, but that alone is not enough anymore. Customers expect to be able to explore products and see how they might look or work before making a purchase.
Going beyond inventory accuracy
Consumers demand a more enjoyable in-store experience in the digital world that we now live. There is a desire for stores to adopt new technologies such as kiosks, interactive screens, augmented reality and smart mirrors. InterACT is a range of interactive solutions that utilise the data collected from RFID-tagged merchandise. Historically used to simply improve inventory accuracy, the new solutions enable retailers to use RFID-based inventory data to provide customers with recommendations and additional information about a product.
A new in-store experience
Using consumer-friendly touch screens, the new solutions sense when a RFID tag approaches and provide shoppers with information about the product, as well as which other sizes and colours are available in the store. In fact, according to a study by McKinsey and Company, Amazon estimates that 35% of its sales are generated by the site’s recommendation engine. InterACT allows shoppers in a store environment to find additional items that complement the potential purchase thus increasing sales potential.
The solution is used by apparel stores as an extension to how retailers use mannequins today. The mirror option allows browsers to not only see what an item of clothing will look like on but also displays different combinations of merchandise, and guides shoppers to product locations.
InterACT is available in a range of specifications that can be used on the salesfloor, in fitting rooms or on smaller devices mounted on display tables. What’s more, a store associate version has been developed to provide staff with a mobile solution to better serve customers by delivering more information about products and accessories.
Alan Tamny, Global Product Management, Checkpoint Systems, commented:
“It’s clear that stores need to evolve in order to meet the demands of today’s consumers. The in-store experience is very closely aligned to the store’s overall success and according to one piece of research, 4 in 5 shoppers said they’ll never come back if they receive a poor experience. InterACT is a unique way to use RFID data, helping engage the customer, improve satisfaction and boost sales.”
Checkpoint Systems, a division of CCL Industries, addresses two critical issues for its customers: Improving Profitability and Improving Consumer experience. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint recognizes the challenges faced by its customers in the rapidly evolving retail market. We deliver intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud based solutions, Checkpoint optimizes operational efficiencies through analysis of real time data captured throughout the Supply Chain and in store then translating this to clear concise actions and tasks.
We provide end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labeling capabilities, to brand, secure and track merchandise from source to shelf. Checkpoint’s customers benefit from increased sales and profits by implementing merchandise availability solutions, to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Checkpoint operates in every major geographic market and employs 4,500 people worldwide.